Click above to listen in iTunes...

Russell Brunson, Todd Brown, Brandon and Kaelin Poulin, Jim Edwards, and Stu McLaren...

What's going on everyone? This is Steve Larsen. You're listening to Sales Funnel Radio. Now, for the next three episodes, I'm actually going to do ... This episode will be day one of Funnel Hacking Live, and I want to go through and show you the lessons I learned, and kind of what some of the speakers were doing and sharing with us. And then, obviously, next episode will be day two, and then day three.

So the next three episodes are going to be a bit of an overview of the things that I learned. Let's kick it off.

Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host, Steve Larsen.

All right guys, now the first thing you'll probably notice is that my voice is shot. I am completely humbled by the number of you that I met who listen to my podcast. It was so awesome. But I met so many of you. I was totally touched, also, by the number of you ... I mean, I was not expecting gifts, but a lot of you guys ... Anyways, I'm saying thank you to those of you did that.

That was very nice of you and I appreciate that a lot...

I pretty much talked for three straight days and my voice is totally gone. I was going to do these last night while it was all even more fresh in my brain, but I was like, "Gosh. I can't even ... I can't even ..." You know, anyway. I was like, "Maybe if I go to sleep, everything is going to be better, and I'll wake up in the morning, my voice will be better." It's not. It's actually worse. I'm probably going to lose my voice, 100%. Anyway, that's okay. Here it goes though, all right, so you just have to, I guess, deal with that.

I'm going to go ahead though, and I'm going to let you know the things that I learned, the big takeaways from Funnel Hacking Live. Now, understand that what I'm going to do here, it's not going to give justice at all for what really happened.

But, this is more the tactile stuff that I'm going to go over. The very first day that we had ... Gosh, it was such a good event. Oh my goodness. Everyone was going nuts, so crazy. Totally got my picture with Tony Robbins, which was crazy cool. That guy is huge. Anyway. I'm not a small guy either, but man, he was like a full two heads taller than I was.

Anyway, all right. So hey, the very first day we had Russell Brunson speak, obviously, then Todd Brown came in and spoke. Russell spoke again about something so good, and I could see everyone going like, "Crap. I need to redo how my whole product works now that I've heard Russell speak."

Brandon and Kaelin spoke. Jim Edwards spoke about copies. Stu McLaren came in and taught about membership sites and how to make millions of dollars with them, it was fantastic, it was amazing.

Then we had huge round table discussions, and honestly, that's ...

I really lost my voice from the majority of, really, two things. When people walked in the door for the very first day, I mean, music was bumping. I mean, it was so loud, it was awesome. The stage looked incredible; it was so much bigger than last time, which none of us could really believe. We were like, "Oh my gosh, this is just amazing." Melanie and our team did fantastic.

It really, really went well. Just, I can't even ... It's hard for me to describe everything that went on there. But I ...

As people walked in the door, I was screaming, "Yeah, what's up? It's game day baby," as loud as I could, slapping, giving hand-fives to everyone that came in. I'm pretty sure I started bruising my hand; it actually really started hurting. But it got everyone jazzed up and in state as they walked into the door, which is awesome.

We wanted the energy levels to go up, because it pulled them out of their comfort zones. I try and do that a lot of times when I'm learning things, even on my own.

All right, so Russell first spoke about creating a mass movement. These are really chapters that are hardcore in his new book. But the main point is that you really need ... You got to have three things in order to create a mass movement. The first one is, you need a charismatic leader. Second one, you got to be able to have ... There needs to be a cause.

Then the third thing, I think it was a following...

Crap, I should have brought all my notes with me as I was doing this. But, anyway, it was so good, because he started talking about ... This is way beyond product creation, right? Most of our audience speaks, and talks, and is focused solely on, "How do I create the funnel? How do I create the product?" Right? He's like, "Okay that's good, and you guys are getting really good at that as a community. But the next step is really, how do you get people to it." Right?

Joe Polish, this reminds me of one of Joe Polish's courses, but he's talking about how marketing ... You think about sales, sales is what happens face-to-face, in front of people. I think that I've mentioned that before in this podcast. Imagine standing in front of somebody, that's how you sell them, right?

But marketing is what gets them in front of your face, right? That's what turns their feet and gets them standing in front of you, and that's really what Russel talked about first. Very tactile, how to do that, how to construct the message, how to get it and put it all together. Really, really cool.

Then we had a quick break. Then Todd Brown came in and he talked more about the big idea, and this idea that you could latch, go back in history and look at other marketing messages that were killing it, and just tweak those messages, and he showed you how to ... Again, the whole thing was extremely tactile.

I saw someone post, and they were like, "I learned no actual hardcore strategy." I was like, "Man, you must not have been freaking in the room then, because you're the only person who said that. Ever." I don't even ... Everyone I've been talking to is like, "That was the best thing I've ever ... That's the best event I've ever been to, related to business, ever. Across all business, not just marketing, in general." I was like, "Yeah, it's pretty cool." We worked our butts off for it, so we're super glad that you guys liked it.

But Todd Brown talked more about how to actually get that big idea, right, the one thing, and how to construct it. The big takeaway I got from him is that the creativity that your business requires is not in you. It's not. He said, "You have got to be obsessed with the market that you're in. As you dive into the market, and as you figure out what pieces are missing, the creativity comes from the market, not from you."

If you're sitting there and you're not reading books, and you're not digesting things, and you're not there trying to get better and get your craft down, you cannot conjure the amount of creativity needed, that your business needs.

I was like, "That's so key. My gosh." I started thinking back, and I was like, "Holy crap. He's totally right." Any time I've ever made a product that really has done well, it's because I have been obsessed with that market. I found out exactly what the pain points were, which essentially told me what to build. It didn't come from me.

There was ... I actually wrote an e-book when I was in college, and I talked all about this, that man, essentially you don't need to be creative. That is the number one thing that entrepreneurs come out and they're like, "I got to create something totally new." It's like, "Ugh."

Anyway, I'll talk about that some time later...

But I wrote an e-book that talks about ... I call it "Product Big Bang Theory", which is where these new ideas ... I was like, "Oh, I got to create something totally new," and it's like, actually the market might not even be ready for that. Let's say you actually did pull that off, which is super rare, that something you just made was totally new, not influenced by anything else, that's rare.

That doesn't happen very often, right? It's more about product evolution. Right?

You look at current states of things and you make an improvement on the way things are, and sell the solution. Then the next person comes along, he's like, "Well that's cool. That brought me up to here. But, now let's go ahead and let's elevate it again."

Why are there so many freaking iPhones? Right? That's exactly what product evolution is. That's how huge money is made. Not by product big bang theory; half the time the market doesn't even accept it, you know what I mean? Anyway, I'm getting sidetracked, but ...

Okay, that was the first half of the day. It was so good. Then Russell came back on and he gave a speech about how to sell pretty much anything, without selling anything. That was his headline. "How to sell almost anything without actually selling anything."

He talked about this concept of ... Okay, right now, you listening, right, think about the industry that you're in right now. Think about it, and think about what it took for you to become an expert in that industry. If you don't feel like you're an expert yet, just keep learning. Right? Keep learning, and the fastest way I know to learn is to teach. Right? This podcast also helps me, guys. It helps me sharpen my craft. Right?

Sharpen the saw and get better, and better, and better...

I always tell people to get a coach, because it accelerates your learning, and then be a coach, because it solidifies it. Get a coach, be a coach. Get a coach, be a coach.

Get a coach, be a coach...

That's what I gave my closing speech on at graduation, when I graduated. Anyway. He goes through and he starts saying, "Look, as you came into this industry, whatever it is that you're in, you loved it and you started learning all the vocab from that industry." Sales funnels, auto-responders, SMTP, right? All this crap, no one know what that is if they're not in here.

You go out, you get so excited, and the first person who you think is even remotely a good fit for a sales funnel, let's just use that as an example, you run up to them and you're like, "Sales funnel. Auto-responder. SMTP," and they're like, "Ah."

You know, we call it technobabble...

Technobabble's this thing that will kill the sale, always. The point of Russell's speech on that is that he said, "You need to go back to the time where you had the epiphany, personally. Right? That you needed a sales funnel, and you have to tell that story in a way that gets them in the same state, to have the same epiphany that you did. And then you don't have to be selling anything."

Suddenly they'll have the epiphany. They'll realize, "Oh my gosh. I got to have a sales funnel now." You know what I mean? For me, because of the origin story, right?

My origin story ... I've said this before, so I'm not going to go into it, because it's a big story. Right? I was in college, I was trying to make a lot of money on the side, and I was doing all right at it. I was getting hired by Paul Mitchell, the hair school. I was driving tons of traffic for them. We were building websites for some of their rising celebrities. Funny, because it was in the middle of my marketing class.

We walked up to the teacher and I was like, "Hey, I don't want to come back to your class ever again. I'm already doing this stuff." He's like, "Cool. Just show me a deliverable at the end."

So I went and I worked for Paul Mitchell during those hours, three hours a day, driving lots of internet traffic for them, and I could get huge volumes of traffic. I was getting all these people, all these ninja waves, white hat and gray hat stuff. We were getting lots of website visitors for Paul Mitchell there. I realized I could get tons of traffic.

But I kept looking at the numbers, and they're like, "Okay, we're spending extra money on this traffic that's coming in. We know we're targeting okay, but why aren't people converting? How do I actually know that these people are making me money?" Right? It's a brick-and-mortar story. That was the big challenge, bringing them from online to offline, and walking into their stores. Right?

That's when I realized, there was a skillset out there that I did not have, and that's what ultimately led me to getting all over the internet. I was like, "Oh my gosh. How do I do this? How do I do this?" That's when I ran into "DotCom Secrets" and Russell Brunson. That's how I did it.

Anyway, that was the whole point of that though, is that you need to go back to ... start categorizing, start ... Sorry. I'm getting ahead of myself. Start indexing. I should say that, that's probably a better way to say it. Start indexing your stories. Okay? Russell told way over 40 stories in each one of his presentations. It's not because he's just sitting there telling stories, it's to help us.

Now that you know, okay, watch what he does, watch what he does in his Snapchat. That's a huge, long, slow story that's going on. You see behind the scenes of what he's really doing in his own personal life. Right?

That gets the attractive character up...

He tells stories in his podcasts. He tells stories, and it's to help people have the same epiphany of need for what he's selling. Right? That's exactly what it is. That's exactly what he's doing, because he doesn't like hard closing people. He's not even that good at that. I'm not either.

I'm not very good at hard selling...

It's like, when I was doing door-to-door sales, that was one of the things I sucked at. I was like, "Man, I could come up with a sweet offer, but the best way to sell without selling is story selling."

That's what we call it, instead of storytelling...

Anyway, so we're going to keep going on. Then Brandon and Kaelin Poulin came up and they talked about social webinars, and they talked about how they spend a thousand dollars getting Russell's Funnel Hacks class. I'm sure you guys have had the Funnel Hacks class, you've gone through it, you know what it is.

It's the, "My weird niche funnel that's currently making me 17 grand a day," which, that's very low compared to what it is now. But, anyway, they went through, though, and they started saying, "Hey, I got the thousand dollar thing, and all we did is we played Russell's thing for five seconds and then we stopped, and we implemented exactly what he was saying.

We paused the video." He's like, "Sometimes it would take us hours to get through this set that he just showed, and we'd play the video for five seconds, then stop."

Russell wanted them up there ... Sorry guys, my voice is shot. I'm trying to do the best I can here. Okay? But Russell wanted them up there to show you guys that you can go just follow Russell's path, and just pause the video. Just pause it, do what he said. Pause it, do what he said. The first year they did that, they turned that thousand dollar investment into 300 grand. The second year they did that, which was 2016, they turned it into 2.3 million. Right?

Every time they saw Russell do something on social media, they paused the video and immediately did it. Right? I mean that day, they got it done, and that's how they did it. They didn't know anything about tech stuff. I know way more about click funnels than them. Right? The point was implementation, was getting out there and just doing it. Right?

They used social webinars to do that. That was the name of their speech. They would stand up, and one of the cool takeaways I got from them was they said, "Hey look, if you can do it afraid, you'll be able to make it." Meaning, it's scary sometimes to do this stuff. You're like, "Oh, I don't want to do the webinar. I don't want to get out there. I don't want to be myself. I don't want to do a podcast when my voice sucks." You know what I mean, like right now?

They said, "If you can do it afraid, people will sense that, they'll bond with you even more, and you'll be able to just take action and just get it done." It works out for everybody.

Let me keep going here. Then there was a break, and then Jim Edwards came in and he taught about copy. Now, he is the creator of Funnel Scripts. If you guys have never used that software, fantastic software.

You go in, and he basically says, "Hey look. Look, copy is not written, it is assembled." All the top copywriters in the world understand that there are elements, there are fill-in-the-blanks, for whole sales letters. Right? Everything. If you need to change your sales letter a little bit, he's like, "Think of it like Legos. All right? You take one little Lego out, and you stick another one right there to complete the sentence." You know, how to blank without blank. You know, how to make a million dollars without leaving your house. You know, how to blank without blank. Over and over again. But that works for all copy, it's not just for headlines. It works for ...

He said, "I became a great copywriter when I realized that, that copy was assembled, it's not written. You are not a copywriter, you are a copy-assembler." You might think, "Okay, wow. That's not ... Is that a big enough golden nugget to actually make a speech on?" Well, then he started going through, and he started showing us how ... I mean, this is how Funnel Scripts works. If you ever used the software, it's these inputs that you toss in, and it spits out all your sales copy.

At the end, he said, "Hey. The best copywriter that I ever hired, ever, is me." He's like, "If you really want to get amazing at copies, Funnel Scripts is a great launch pad. It will get you there very quickly, but you have got to learn how to assemble it on your own." He gave all the funnels, and all the scripts, and all the fill-in-the-blanks that we would ever need for any type of copy, ever, while we were there. It was a really huge value. Most the speakers gave something ridiculous at the end. It was really nice. Just, tremendous value the whole way.

Okay, then Stu McLaren came in. Guys, if you don't know who Stu McLaren is, this guy's one of my heroes, second to Russell, okay? What Stu does with his time, is he goes out and he has something called World Teacher Aid, and any time you ... Some of you guys ... We were actually shocked at the number of people that did not know this. When you click 'Add New Funnel' in ClickFunnels, and you build the funnel, as soon as 100 visitors hit that funnel, a dollar automatically gets donated to World Teacher Aid.

Well, we presented him with a $76,000 check while he was here. Literally 100% of all the money that comes into World Teacher Aid is used for building schools in Kenya and Africa. They've built like 11 of them now. Anyway, it's really, really cool, really touching. But we were like, "Holy crap, 76,000 funnels with 100 people came in." That's what that means. Oh my gosh.

But he came in and he talked about membership funnels. What he does, is he goes through and he says, "Okay, I'm going to make a sweet membership site, but I'm only going to spend 2 weeks out of the whole year running it." You're like, "What the heck?" He goes in and he says, "Okay. I'm going to go in and I'm going to, on week one, let's have an expert come in and teach something. On week two, let's do a live Q&A about it.

On week three, let's do some kind of blog or post, or something like that, some other tangible item that they can go learn from. Then on week four, we'll do some other behind-the-scenes video. Like, 'Hey, this is how I really do it. These are the little hacks I learned.'" And that's what he does.

If you look at those, week one, two, three, four, the only two pieces that you have to do ahead of time are getting an expert to come in. He flies everybody in. In two days he interviews, back-to-back, to back-to-back, to back-to-back, to back-to-back, 12 of them. Right? Pre-loads 12 months of content, gets it transcribed, puts it in the membership area, puts it on a drip thing so that it goes out for them after 30 days, after 60, 90, the whole way through the year.

Then he creates the blog post for it, same thing. He gets the whole thing set, and then he presses go.

The way that he makes $7 million a year off of membership sites, where he only runs them a couple weeks a year, is by the way he handles the cart. He does not leave it open cart all the time. He leaves it as seats. He's like, "Look. I treat you guys like students. I really do want you to know." So rather than these huge ups and downs in his membership sites, he will literally just ... It's like stairs, steps. It's a little up, and up, and up, and up, and up, and up, and up, because while the cart is closed, while people can't get in, there's a waiting list.

If there are times when he knows he wants a little boost in the revenue or he might lose some numbers, he just goes to the waiting list and says, "Hey. Look, a seat is going to open up. If you guys want to jump in, go for it," and he'll get a little boost in the sales. That's how he handles membership sites. I thought that was a really great takeaway, and I just wanted to share that over to you guys.

Anyways, after that, Russell is taking people to Kenya if they buy a school. We're just trying to raise money for charity. But we don't any of that, obviously. That's literally straight for charity. Then there were huge round tables at the end. It's like non-stop talking. It was awesome. It was really fun to talk to you guys, because half your questions are tactile, "Hey, how do I do this in ClickFunnels?" Then the other half are strategy like, "Hey, how would you sell this?" I got to sit down with so many of you and draw out funnels, and show you how I'd do this, and the ways we've seen it work.

You guys know I've built over 140 sales funnels with Russell in the last 11 months. Way more than half of them have been all on my own. You know what I mean? Right at the beginning it was like, "Hey, build this funnel," and then I'd go out and I'd build it, he'd destroy like 90% of it. Well the percent that he's destroying is going smaller, and smaller, and smaller, and smaller. Until finally, the last six months has been like, "Okay, cool. Hey, just change the headline just a little."

That's it. I was like, "Holy crap. That's so cool." But it's really fun to sit down with you guys and just start showing all these cool things we've been doing. Hopefully next year we get a round table. That's what I'm hoping for. Don't tell Russell, but tell Russell if you want to. Be like, "Russell, Stephen, why aren't you speaking? Why aren't you at a round table?" I was like, "Well, it's not my company or my call, so I'm not ... " Maybe next time I will.

Anyways. Guys, that was the first day. We were there until midnight, and then we got back up. We had our meeting at 7:30, and then huge hand-slapping times the whole way, high-fives coming on in. It was awesome, again. Anyways, that was the first day. Hopefully something in there I said was of use and of value to you. Very, very awesome. I want to encourage you guys right now, if you want to ... I think we sold several hundred tickets for 2018.

We sold almost 100 for 2018 right before this event actually started. But then during this event, we sold another couple hundred tickets.

Anyway. There are 35 tickets, 35 seats, available for our next conference in 2018. It's going to be at Disney in Florida. We already got the resort, everything's done. The contracts are signed.

We are going to freaking Disney...

The early-bird price right now is 697. I think you can go to funnelhacking.com ... Well you can, I built it. Go to funnelhacking.com. You can only buy single tickets right now, not two. But, just so you guys know, a little inside track here, they are going to raise the price significantly higher for this one.

Half of it's just because of demand, and because we bring in people like Tony Robbins. You know what I mean? That is not cheap. I am legally not allowed to tell you how much money it was, but holy crap.

Get your ticket now, is what I'm telling you to go do. I'm not pushing an affiliate link, I'm not telling anything else, I just would love to meet more of you guys.

About 75% of the room raised their hand when they asked if this was their first event. I think it's because you guys were listening. Anyways guys, fantastic time, and again, next two episodes, I'm going to go through the next two days here. I think you guys are going to like this. It got even cooler. I can't even believe the first day was just so freaking awesome.

The first day, when Russell and I were talking about it and going through it, we were going through slides ... I made so many images for his slides. It was a lot of fun doing it with him. But, we realized that the first day is so foundational for the remainder of the event. All right?

It had less to do with, "Hey, make this tweak on your funnel here and get an increase in conversions." That's not what the event is about. The event is about how to sell. The event is about how to actually be the business owner. It's about how to outsource. It's how to craft your message. That's really what this was all about. Okay?

I saw a blog post from some guy, Billy Gene, and he was like, "This was the worst thing ever. Day one went by, and he didn't go through any tactics."

I was like, "Are you freaking kidding me? What he just laid down there means you don't have to strong sell anybody else ever again, ever. All right? I don't like doing that. I'd rather put that on autopilot through a funnel, and he just told you how to do it."

No tactics, my butt. Anyway. Okay, don't get me started on that, because what he put out there, there's nothing else from that event ... There's nothing else you could learn that was so valuable. It's pretty much more important than the offer.

I have watched Russell ... Just so you guys know, and then I'll end this podcast. I have watched Russell, many times, not know a thing about the person's product, but because he asked certain questions, he knew how to sell it.

Did you just have an epiphany? Because you should, about your own products. Some of you guys are so obsessed with your product, but you are not obsessing on how to sell it. They're different things. They're totally different things. Right? One, you've got, let's say ...

I was asking someone at the event, I was like, "Do you know what's in a Campbell's Soup soup? What are the ingredients?" He's like, "You mean like all of them on the back?" I was like, "Yeah." He's like, "I don't know." I was like, "Then why'd you buy it? You don't know everything that's in it? Oh my gosh. You're crazy. You're nuts." I was like, "Now is that really that crazy or nuts?" He's like, "No." I was like, "You are thinking that everyone is going to look at all the ingredients in your offer, and all the little pieces, and all these things.

That's true; the offer needs to deliver, it needs to be awesome. It's got to be amazing. But, just as important, if not more, in fact, I would say even more, you have got to obsess on how to sell it."

I say, "Okay now, can you tell me what a Campbell's Soup label looks like?" He's like, "Well, yeah," and he goes through. I was like, "Okay, now why is that?" He's like, "Because they spent so much more time ... Okay, the ingredients list is on the back of the can, even. Right? That's not the highlight."

However, it is the product; it's got to be there. But the message, what people see, the thing that pulls people in, right, the message they put on TV of you drinking this soup while you're sick ... Those are stories. That's how everything's sold.

Anyway, I was trying to tell some of this, "Understand what I'm saying to you, that the product is important, but you have been obsessing over your product for the last several years." I knew he was. I was like, "Stop. Okay? It's time to obsess on the message. It's time to obsess on your culture. It's time to obsess on all the little analogies you're going to tell, and inventory your personal stories so people get attracted to you.

Let's say your product got shut down, or you lost something, or whatever, that way people still know who you are." Does that make sense? That's the important of this, and that's really what day one was.

Anyway, it was a long podcast guys, but hopefully you guys liked that. Hey guys, seriously, again, I would go get the ticket if you haven't. I'm so excited to show you guys day two and three. Holy crap. All right guys, talk to you later. Bye.

Thanks for listening to Sales Funnel Radio. Please remember to subscribe and leave feedback. Want to get one of today's best internet sales funnel for free? Go to salesfunnelbroker.com/freefunnels to download your pre-built sales funnel today.

Click above to listen in iTunes...

One of my videos totally fooled an ad agency a couple years ago, and I wanna show you how I did it on Youtube

What's going on everyone? This is Steve Larsen, and you're listening to Sales Funnel Radio.

Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host, Steve Larsen.

All right, that was kind of cheesy...

Hey, today I want to tell you guys a little bit ... I want to tell you a cool story. I want to tell you about the power of perception. I didn't have any other name for that except for this, so this is the power of perception, right?

Perception is huge. Perception is amazing. It's very, very real, right?...

When I was in college ... Oh, you know what? I'm totally going to put this video in the show notes too. All right, when I was in college ... A lot of these stories I tell, I realize, are about college, but realize that I have not even been out of college for a year, so that's where a lot of my stories come from, so I'm so sorry.

I tell you a lot of things that I'm doing with Russell right now currently, but obviously there are some cool things that happened while I was in college too, because I was a really active kid and I was not a normal student.

Anyway, there was a class that I was a part of, and part of the class, what we had to do was we had to create a video, and we had to go get as many views on it as possibly could. And whoever had the most views, I can't remember what the prize was, but it was something crazy.

And the whole show was about social media...

And I will tell you that 90% of what that guy was teachings was totally old. It was not ... It was outdated information, it did not help. It was actually very bad information, some of it. But the principles were cool, right? I mean, as far as the tactics. The tactics he was teaching were old. They were outdated. School can't keep up with it, which is one of the reasons I had such a hard time with the school, right?

School, college in general, does not keep up with what's going on in business and marketing...

Anyway, as a group, my little group of four people, we had to come up with a video, and then we had to go get as many views on it as possibly could to get, I think, to get an A. It was kind of a cool and interesting assignment.

We had to go figure out different places to post it, we had to learn about some SEO, we had to learn about ... It was really, really fascinating to do that, and it was just a whole lot of fun.

We went and we decided the new Star Wars ... Let's see, which one was it? Not the most recent one, obviously, it was A New Hope. I like Star Wars. I like Lord of the Rings, I love Harry Potter. I mean, I just like a good story in general. Anyways, I like all that stuff. I especially like it when there's good music in the movie.

I'm a huge music buff, so if there's good music and it's a good story, done. I don't really care if it's ... Anyway, whatever.

We went and we decided that we were going to play off of all the hype for the new Star Wars. I said it would be best if we looked around the industry, and we decided that we were going to go and make a video off of what was currently happening and what all the buzz was already about, right? We were going to ride, basically, the hype.

We decided it would be about Star Wars, and a video that was going around that was huge was this lifting video, and it was this bro walking around saying, "Do you even lift, bro?" Have you ever seen that video? Maybe I'll just put that in the show notes too. It's like, "Bro, do you even lift? Do you even lift, bro?" And he's saying it to all these really jacked guys that are huge and they're getting all ticked at him.

And it was really, really funny. I mean, it's a funny video...

And so we decided, okay, Star Wars and then the bro video, so we said, "Do you even Jedi, bro?" And so what we did is we had one of the guys in our group dress up like a Jedi, and we got him like a lightsaber and we got him a cloak. It was actually a bed sheet. And he ran around campus asking people if they Jedi. It's really funny. And he did it all these random places, and ... Anyway, it was actually a good video.

I was like, okay, perception is reality, perception is reality, perception is reality...

And people knew in that class that I was really, really into this weird thing called funnel building. This is towards the end of my college experience. And we made this video, and we got it together, and I was like, okay, I guarantee you none of these people or any of the teachers know about some of the gray hat stuff of the internet, right?

White hat, black hat, gray hat, right? White hat is the totally clean stuff, black hat is the ... That's like straight-up hacking, right? And gray hat's kind of the in-between. I'm all about gray hat, you guys. If there's something that's going to my stuff ahead, then why would I not do it, you know what I mean?

If it's not breaking any laws, then shoot, I'm going to do it...

So I went and I was like, I'm going to prove a point to this teacher that there's a place for this stuff. A certain place at a certain time. And what I did is I went to Fiverr, and all things scammy come from Fiverr. That's not totally true. But it certainly was at this time. And I was like, I'm going to buy YouTube views. Right?

I'm going to pay people to watch this video. And I went through and I paid like $5 and I got 50,000 quote-unquote "views." Straight-up bots, right? I mean, no one's ... They weren't real. Maybe half of them were real, because they placed it in certain spots, but the other half I'm sure were bots, just so they could deliver on their $5 thing.

And in one day, we were watching the stats. We'd get into class, and we'd watch the stats. Get in the class and watch the stats. Well, I got into class and we watched the stats, and there was like this flat line and then, you know, it was like a hundred views that last day, 200 views the day before that, and then boom, 50,000 views.

And they were like, "Oh my gosh, what happened? This is crazy." And I think I paid a little more and I got another 50,000 views. I was like, "This is crazy. Look how viral it's going, oh my gosh." And everyone's like, "Oh my gosh, this is so nuts."

I was just chuckling on the inside...

It was so funny, because the teacher was like, "This is nuts. Oh my gosh, I've never had anyone happen, this is crazy." And I was that kid that was kind of pushing the envelope. I ended up getting an email and a phone call from an ad agency. I don't think I've ever told this story before. I'm sorry if you guys are listening to this so I won't say the name of it, but I was walking around on stage on ... Oh, excuse me.

I was walking around and I was ... Anyway. I got this call and this email from this company, from this ad agency, and what they do is they acquire video assets that are going viral so that they can place ads on them. And I was like, oh, that's interesting.

They said, "What we'd like to do is we'd like to acquire your video to place Star Wars paraphernalia on for people to go buy prior to your video playing."

And I was like, okay, like a normal ... almost like a normal video, you know, YouTube ad. And they were like, "Yes, so all we need you to do ..." And they're like, "And you'll get a percentage of all the sales that come in from that actual video." I was like, all right. Like, what happens if no more views come? They were like, "That's okay, we like your content in general, and I think this is going to go great."

I was like, all right. I was like, these guys have no idea that I freaking bought, with I think a total of $10, a crap ton of views. A very small percentage of that is actually viral.

And actually people who did see it, they actually really liked in and they thought it was funny. It actually did go quote-unquote "viral" for a little while, whatever you want to define that as, and it was really, really fun.

But they have no idea that it was ... Anyway, what ended up happening is the last day of class I stood up and I made this presentation. I was like, hey, check it out. This is how I did it. And they were like, "Why would you do that?" And I was like, because perception is reality. Right?

How many of you watch a video on Facebook as you're scrolling that has a million views without even looking at the title, just because it has a million views. How many of you watch a video on YouTube, same thing, that has a million and a half views, you've never even heard ...

...Okay, what about the guys who have the Facebook pages that have like a million likes on it. You've never even heard of them before but suddenly they're popping out of the woodwork. I was like, half the time, this is a very common practice in the industry you guys, is to go and buy likes.

And I have a strategy that makes and fools the Facebook and Google algorithms to make it think that it's real and stay on there, because after a while they deleted the 50,000 views from my YouTube video. They knew that they were fake, and they went and they deleted it. Which is fine.

But it was to prove a point, and to show that you could game the system a little bit, and you could push marketing material farther than ... Anyway, it's really fascinating, and the teacher was like, "Oh my gosh, this is ridiculous. You're crazy. I can't believe this happened. I've never had students do this before. That was so cool, that was so nuts."

And he ended up contacting me just a few weeks later. This was actually my last semester of college, I think, so ... No, no, it wasn't, actually. Never mind.

But he contacted me just a little while ago and he was asking me for marketing advice on his new venture. He left teaching college, I don't know if it's ... I don't think it's because of me, but there might have been some correlation there. And he went out and he ... He's like, "Hey, would you come help me put my actual funnels and marketing together for my new venture?" I was like, oh, interesting.

Anyway, all I'm trying to tell you guys is that perception is reality...

Facebook pages that I want to grow for real, obviously I don't go do this kind of crap on. Obviously the salesfunnelbroker.com one, I don't do that stuff on the Facebook page for that. The Facebook page for secretmlmhacks.com, you know, I don't do that kind of ... I have done that kind of stuff for those kinds of pages, but I do not do that stuff, obviously ... I'm trying to tell you guys, don't be sketchy, don't be weird, don't be creepy with this stuff.

There's some really weird things you can do with it. You can totally gamify the system. Be real, be authentic with people. But anyway.

The whole point here is that I wanted to tell you that perception is reality. The funny ... The aftermath of this whole story is that company that I signed a contract with, I think I've made like $5 with them. Because the hype of that first Star Wars video that they tied the product to died. It ended. They syndicated that content all over the internet. They put it all over the place. I guarantee ... Probably some of you guys have even seen the video. I'll put it in the show notes, you guys can go check it out.

But anyway, the point is, is that perception is reality, and when you go and you start ... And like, I've talked about it in the past, how funnel building and funnel making, right, if you don't know how to build funnels and you're just trying to prove yourself in the market, that's the exact same thing.

You're just trying to prove yourself...

You're trying to go out and you're trying to make people see that you can do what you say you can. It's the same thing. How do you actually ... You got to show results somehow, and get people excited about what you're doing. If you can deliver on what you're saying that you can, then what's the problem with it, you know what I mean?

That's the thing I was trying to tell the class too. I was like, perception is reality, you guys. This is how it happens.

Anyway, I don't really know how else to tie that into funnel building, other than I think it's a funny story. And when you are building these things, though, and you're going out ... Actually, that's how. When you're going out and you're actually trying to build these things for people, and you're ... If you've never proven yourself before, or you're never built or you've never got any kind of result at all from anybody, first of all, just try and do results for yourself.

Second of all, man, just get out there, tell people you can build it, and if you didn't, no one knows that you're a funnel builder anyway, and just go to the next person, right? And go to the next person, go to the next person. I mean, I think we've all done that. Russell's told several stories of several guys that have done that. That's definitely what ...

Anyway, I'm not trying to ramble on. But all I wanted you guys to know is, perception is reality. And that you can gamify these algorithms when it comes to social media and traffic driving. There's a lot more strategies too that I can toss behind that, but there's enough time for this on this podcast. And I don't want to continue to ramble on.

So anyway, excited to see you guys at hackathon live, excited for all these future cool things going on. Hoping that I will see some of you guys at the new funnel hackathon event that Russell is putting on.

A three-day event where we build your funnel with you. You leave having done webinars. You leave with a completed webinar funnel. It's very, very cool. Anyway, he will announce more of that at the actual event this ... Is that next week? Crazy.

All right guys, I will see you guys all ... Well, hopefully I'll see you guys all there. And those of you guys who I don't, I look forward to meeting you all in the future. Bye.

Thanks for listening to Sales Funnel Radio. Please remember to subscribe and leave feedback. Want to get one of today's best internet sales funnel for free? Go to salesfunnelbroker.com/freefunnels to download your pre-built sales funnel today.

Click above to listen in iTunes...

I realized a few years ago that I needed to stop asking people for permission to prove myself...

What's going on, everyone? This is Steve Larsen, and you're listening to Sales Funnel Radio.

Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels, and now here's your host, Steve Larsen.

Hey, how's it going, everybody? Hey, I am really excited for today...

First off, it is still freaking cold here. Oh, my gosh, it's so cold. I love motorcycles. I think some of you guys know that. I'm not a motorcycle connoisseur as far as like brand and all the little nitty-gritties of it.

What I know is, I like to ride them, and I love to ride mine. Right? I've got a, it's a 2001 Kawasaki Vulcan. It's a cruiser. I wish it was a little bit more powerful. It's only 500cc, but anyway. It's still crazy fun, right? And the snow has been melting here, and the roads are clear, and so in the mornings, I have been riding my motorcycle, and what was funny is, I woke up this morning, and I rode it a little bit last week, and ... Anyway.

It was fine, but this morning, I woke up, and I was like, "Oh, man, it's extra cold out. Oh, man, it's really cold out. Oh, my gosh," and since we moved new offices, we were only a mile and a half away at the other one, now I'm out four and a half miles away, which isn't that much difference, but it is when you're on a motorcycle and when it's that cold outside.

And I started riding, and I was like, "Oh, my gosh, that is so cold," and I start driving, I start going, I start going, and now I have had a little bit of frostbite before in my life. I was a hardcore skier growing up. We'd go like 25 times in a single season. I started skiing when I was five years old.

I don't think you guys know that. I don't think I've ever told you that before, and my dad was going to go be an Olympic skier, and I'll tell you guys more about that stuff later, but ... So we skied like crazy growing up, right?

And my hands and my face and my feet are used to that kind of cold abuse. Right? And I was riding along, and I'm not going to lie, but about a mile in, I was like, "My hands are going to freaking fall off. This is ridiculous. I cannot feel anything anymore." I was like, and it starts to get dangerous, you know what I mean? Because your right hand controls the brake. Your left hand controls the clutch.

You know what I mean?...

Left foot is the gears, right foot, you got the back break. Right? I mean, riding a motorcycle's an involved process, you can't just sit there. And so I was like, "If I can't freaking feel the grip, this is going to be a scary experience," and it was about a mile and a half in, and my face mask starts fogging up.

I wear a full mask helmet, especially when it's this cold. I mean, my face would be falling off otherwise in ... That's what it was like when I was a skier, a hardcore skier, but ... Anyway, I get to the office here, and I cannot feel my hands at all, and if you guys have ever had that experience before, I don't just mean like numb, but it's where you got the actual cells in your skin, in your fingers, they start to freeze, and it's a very painful experience, until your hands go numb.

They go numb, but then you can tell they're getting extra stiff and hard. You can't really move them, and it starts to freeze, literally, and it's a painful thing to have happened, but it's like 12 times more painful to have them thaw. Oh, my gosh.

So I got here to the office and I was like, "Hey, I'm going to record a podcast. I want to jump out to you guys real quick," but I had to wait for like 15 minutes just pacing around the office quickly, because my hands are just throbbing as they start to thaw. It's a ... Anyways, it's an awful experience, and I was like, "Hey, Siri ... "

Let me see if ... Hopefully it doesn't turn on. Okay. And I was like, "Hey, Siri," hopefully Siri doesn't hear me, I was like, "What's the temperature?" And it was like, brr, 24 degrees. I was like, "Oh, my gosh, I didn't know it was 24 degrees outside," and I was wearing gloves, but they're these paper-thin little things, so like, oh, gosh, okay.

I'm not going to do that again. Anyway...

Hey, super excited for today. We are still about ... Gosh. I'm so excited. We're still about a few days away from Funnel Hacking Live, and I just wanted to recap real quick what happened last time. That was a life-changing experience for me.

At the time, I was about to ... So this is last February. I was still in college, but I only had a week left of school, and I was getting straight As, and I was ... I mean, I was a ... For the most part, I was a straight A student. I graduated with a 3.85 GPA, and ... Which is kind of a rare thing, but I feel like, because most people are straight A students, I feel like they're really, they're kind of tightwads, and they don't know how to sell stuff, and they're ... I just get really into all the subjects.

If something interests me, I'll go learn it and try and get good at it...

But anyway, so I was nervous because Funnel Hacking Live was basically during finals week, and I was excited to get there, though. All I knew is, I had to get there. I couldn't explain it, I didn't know why other than it was my tribe. You know what I mean? I knew my tribe was meeting.

I knew they were getting together, and I knew there were things that were going to happen there that were going to get taught that would not be taught otherwise. It would be hard for me to learn the things that I was going to learn there outside of the event. You know what I mean? That's why it's so exciting to go. That's why it's so important to go, and I didn't have any money, though. I knew that Russell's going to be opening the cart.

This is like, rewinding even more, the last time it was in March, so in like January, he was like, "Okay, I'm going to open up the ... "

I think that was in, he's like, "I'm going to sell some tickets and get this thing going," and I was like, "Crap, I got no money." I was a poor college student. I was in the army, I was in ... I mean, there was a lot of stuff going on, my wife. I was trying to just keep up with school, we had two babies. We had, there's so much stuff going on, and that's kind of cool to have met a lot of you guys since starting this podcast. A lot of you guys were in the exact same situation, or are still now. It's kind of cool to bond over that, for sure, but ...

And I was like, "Cool, I'm going to go find some guy that I can build funnels for who will, instead of paying me, he will just pay for me to go to the event," and this, it sounds cool, but it was like, man, the execution of that was rough, and so I went in ...

Some of you guys are making a mistake when you go build funnels for people, you're trying to prove yourself. You're trying to ask for permission too much. I've done a lot of coaching sessions with you guys recently, and one of the things I've noticed in there is like, "Hey," I'm like, "Hey, now go build for somebody for free. Go prove yourself," and it's like some of you are asking permission to prove yourself.

You'll go out and you'll say, "Hey, can I build you a funnel? Hey, can I build you a funnel? Hey, can I build you a funnel?" Right?

And that question needs to happen eventually, but the time that it happens does not need to happen first, so what I did is, I went out and I found this guy, and I was like,

"Hey, look. What I did at first is, I found a business that it was already succeeding, which makes it ridiculously easy to be successful with a funnel with.

...Hint, hint, hint. Massive gold drop, right there."

Right? Go find a business that is already being successful, that, especially if it's eCommerce, it's going to be really, really easy. If they have their own list, that's huge. If they have a social media following, absolutely massive, those are like the big pieces, man.

If you got to find a company that's like that and you're trying to prove yourself as a funnel builder, that is one of the magic formulas.

It cannot be a new company...

Okay? It's very, very difficult to do that with a new company, and you guys know that's kind of my policy. I don't do funnel building with new companies anymore.

I tried that for probably two years. Half of that was when ClickFunnels existed. The other half, when it wasn't, and I was using it with WordPress, and it sucked, but okay, so I went out, and I found this company, right? And some of you guys are going at me saying, "Will you let me? Will you let me?"

What I did, though, is I said, "Hey, I have an idea. I know you ... I build these things called sales funnels on the internet, and it's kind of a technobabble term.

Most people have no idea what it is, which is totally fine. Anyway, your business fits perfectly in this scenario," and he's like, "Really? Okay. Oh, that's interesting." I was like, "I don't expect you to know what this is. I will pay for all the software. I will put everything together for you.

I want to build you a sales funnel online...

Actually, I'm going to do it for completely free, and I know that sounds crazy, but it's honestly so that I can show you that I know what I'm talking about, and that they work," and he was like, "Okay."

And is a company, they sold water ionizers, and they had a whole bunch of monthly products, and they had a whole bunch of ... It was a really fascinating company, actually. Actually, it's still the water we drink here in the office now, with Russell, because I showed it to him, and he's like, "That's cool." Similar to the Kangen Water thing, but they actually work.

Oh, man. Anyway. So I went out and I was like, "Hey, we're going to build you this sales funnel," right? And I went out and I built it, and I ran ask campaigns, just like you guys have seen me doing recently, which I should probably give you an update of that at some point, but I was running ask campaigns, and I was gathering all this research, and I was learning about his competitors, and I was all over the place.

I was doing, I was funnel hacking, right?

I was learning his competitors' businesses better than his competitors knew their businesses, right? It's kind of what you have to do with funnel hacking. It's not about just screenshotting pages.

You got to, man, figure out what their margins are. I mean, figure out what the costs are. Where are they getting the ... Who's the suppliers? You have got to know their business as well as the business owner when you funnel hack someone hardcore, if you're actually going for it. Do not do a shallow funnel hack. Right?

And be open about it...

Don't be sold on those are the people that you're going to go out and build, that's the funnel you're going to go out and build. That was the challenge, is that I was going through saying, "Okay, are these guys actually making money? Are these guys actually succeeding in the marketplace?" Right? And I was going through, and I remember, I would get up crazy early, and I would ...

Just like I do now, and I would go, and I'd hide in different places on campus where there was sweet internet, when the buildings were all closed, because I needed to funnel hack.

I needed to build, I needed to get this funnel out, right? I wanted to go to Russell's event, and I had to figure out a way to get there, so I freaking hustled. And I went out and I ended up building this funnel for him, and it was a tripwire funnel. I was like, "Hey, let me walk you through it," right? And I just made all these screenshot videos of it, or I'd get on Skype with him and I'd walk him through it, and as I started showing him this stuff, he's like, "Oh, my gosh. I didn't realize this is the kind of stuff you're talking about."

I was like, "Yeah, this is what we mean by sales funnels in this industry," and he's like, "Would you take over all of my social media?" And I was like, "Crap, okay. Yeah." He's like, "I'll start paying you for that. Let's see what this funnel thing is first," and as I'm taking over social media, and I'm starting to do posts and all this stuff, he goes, "Would you take over all of the server and tech stuff?"

And I was like, "Sure," and I knew I had to do a lot of that stuff, just because I was ... I mean, my dad was an executive at IBM. We built our own like 115-port network inside of our house. Totally geeky, but, I mean, it's fun, and so I knew some of that stuff. He's like, "Would you take over this? Would you take over this?"

Pretty soon, anything that had to do with a circuit I was in charge of, right? And so by the time I launched the funnel, I went out and I was like, "Hey, here's the funnel. This is going to be an awesome funnel.

Let me show you...

It works like this, and this, and this, and this, and this, and this, and the easiest way for this to make money is for you to send an email, a series of emails, out to your internal list," and he was like, "Okay." I was like, "So here's the email. Let's send it out, boom. Let's send it," and so we sent it. Right? And within the first day, it made 20 grand, and in, over the next three ... Because people open their email at varying times.

Over the next week or two, or a little bit of time, overall it made I think almost 60 grand, and he was like, "Oh, my gosh," and it was all through my system. It was all through the thing that I built, and I was blown away and was changing my mindset, just I was reframing my brain.

I was like, "This is insane. I've never done this before, and I'm proving myself, and I'm ... " He didn't know that I hadn't done all that stuff. He didn't know that ... Anyway, all I was trying to do is prove myself, right? That's how you do a hardcore funnel act.

That's how you actually prove yourself for the marketplace, and there's been people that have been coaching with you, like I said, I mean, you guys, you're doing a great job just getting more hardcore on it. Don't ask permission. Just go build it. Right?

And that's what I was telling these guys, also, when I built for them, was like, "Look, I know you don't know what it is. I'm just going to build it. If it works, awesome. If not, you'll never hear from me again," and he was like, "Okay." That's an easy proposition as a business owner. Some kid's going to work for me for free, if it works and makes money, then I'll start paying you, and if not, no harm, no foul? It's like, "What?"

I ended up rebuilding his entire website into ClickFunnels, building out tons of funnels that hooked from his main website, and, I mean, it was a cool experience. I left right before we were about to launch a webinar, and that's when I got hired by Russell, and ... Man, that webinar was going to crush it.

Oh, I'm so sad they didn't launch it, but you're the only one that's passionate about it, and your value proposition goes through the roof, right?

So after he started making money, I was like, "Hey, look, there's ... Honestly, as far as payment, it was good for me just to prove myself to you and to myself and to the industry that I know what I'm doing on this stuff, so as a payment, I would love it if you would just pay for my hotel.

Just pay for my ticket, pay for my flight," and he's like, "Okay, and so you brought in 60 grand. I can cough up a little bit of that. It's hardly anything, comparatively." And I went, and I went to Russell's event, and I totally miscalculated the days, and so ...

The first night, I got my own hotel room. It was this total dump. I mean, it was like a 50-dollar-a-night hotel, and I couldn't get a car, so I was renting bikes on the other side of San Diego, and I would bike, I don't even know how many miles, but I biked a long way, all the way into the event, and so I was kind of sweaty, but I just knew I had to be there.

I knew I had to be there, and I remember I ... There was a very surreal feeling, you know like those moments where you just, you are where you are supposed to be, you know?

You walk in, you're like, "My gosh, this is it." Like, "I'm, this is ... I don't even know why, but this is it," and I walk on and into the event, and it was the day before ... The day before the event, it was registration, and I walked in, I was like, "Hey, here's my ticket," and they're like, "Awesome."

They gave me my name tag, and it was like, "Oh. Wow." And some of you guys might laugh at that, but that's what, it was a huge deal to me. I knew my life would be changed by being there. I did not know why, I could not explain it ...

And I walked in, and I was like, "Hey," I got my badge, and they hand over this bag with all this stuff in it, and I was like, "Whoa." I mean, it was like holding gold, I was like, "Holy crap. Wow," and I had biked several miles to get there, and I was biking around the bay, and I was like ...

Anyway, it was a really interesting night, and I remember, after they gave me my bag and they gave me this badge and all the stuff, I turn around and there's all these support guys sitting at this table if you had any questions, and I walk up, and I think some of you guys heard the story, and it was actually Mark Bangerter.

I'll tell him that I mentioned him, he sits on the other side of the window from me over there. He's like, "Hey, who are ... " Oh, and he looked at my name tag and he goes, "Wait a second, are you that guy who's pulling off all that Star Wars ninja crap on our software?"

And I was like, "I don't know." And he goes, he's like, "Where do you work now?" I was like, "I graduated on Friday," and he's like, "Are you kidding me?" I was like, "No."

He goes, "Get this kid an application." He's like, "What have you been doing?" I was like, "Well, lately, I've been building up a CRM with Infusionsoft that integrates with ClickFunnels back and forth," and he was like, "Oh, my gosh. You know Infusionsoft?"

And I was like, "I've set up," and that's where, the company that I built a funnel for, that's where it had turned into. They wanted me to build up the CRM, despite me telling him how much they did not need it and how much of a waste of money it was, and how much it did not work, and how hard it was for it to do everything, they still wanted me to use Infusionsoft and go and integrate ClickFunnels with Infusionsoft, so I ended up doing it.

And so anyways, Mark was like, "Holy crap, you know this? Man, get this kid an application," and I got asked to apply to ClickFunnels four more times throughout the event. Four more, and the peak of it all was when Russell gave the speech for certification, and he stood up and I knew I wanted to be certified.

Again, part of that whole, I don't, mystical crap, whatever, but I knew I needed to be certified, and Russell stands up and he goes, "Okay, we got this thing called certification. Here at the event, it's eight grand. Besides here, it's going to be ten, and basically, by the end, you're going to be making a butt-ton of money," and I was like, "Cool."

I already love ClickFunnels, I already know I'm pretty good at it, I already ... Part of it was my background in layout and design in high school. I was a head editor for yearbook, I designed all the editors in InDesign with Adobe, and ...

Anyway, I'm kind of rambling now, but all I'm saying, guys, is this event is a big deal, and for those of you guys who are going to make it, I'm really excited for you to be there, and this isn't like a, I'm not trying to ... There's no affiliate link here.

There's no ... I'm just really freaking excited. This event changed my life, and this is one of my ... I look more forward to this event than I do, like, Christmas or my birthday, all right?

People's lives change here...

Now, for those of you guys that are coming, my dad's going to be there. He's, we're building out his product for the financial ... It's called financialinvestingsecrets.com.

He's got a futures trading product...

I think I was just telling you about that, but anyway, all I'm trying to say is, I'm super stoked that you guys are going to be there, and when you come, already have ... For those of you guys who are just starting out, already have funnel hacked somebody, all right?

That's the ... I'm trying to think of the easiest ways you guys can get the most out of it when you're there. Anyway, guys, it's going to be a great experience, and I'm excited to see you guys when you're there. This ... You know what, I'll just bring it full circle here, all right?

So when I was at the event, I heard Russell give certification, and I was like, "I got to figure how to ... I do not have eight grand. I barely made it here as it is. Somehow, I don't even know how, but I'm going to make it work." Right? And I ...

Some of you guys know I'm religious. I went back to my hotel room and I said a prayer and I was like, "Heavenly Father, God, I've got to get to certification. It's the next step for me. It's what I'm good at. It's what I do for Russell, I'm his funnel builder. It's what I'm good at. I've got to figure this out."

And he didn't know who I was yet, and he had no idea who I was, and I walked back into the room and I kind of had this feeling like it's all going to be okay, and I walked in there and I started talking to some of the other certified partners, and I was like, "I got to make this work," right? And I started talking to Nora, who's a ClickFunnels employee, and I was like, "I got to make this work," and she's like, "I feel like you got to make this work," and I was like, "I'm trying to make it work," and the Hackathon started shortly thereafter.

And I went downstairs, and there was a whole bunch of people, all of their computers set up, a huge noise going over, the smell of pepperoni pizza all over the place, people are staying up crazy late funnel building, and there was a guy there, a ClickFunnels employee who was, I won't name him now, but he was sitting there and he was building something, I saw what he was building, and I was like, "I can build that faster."

And I pulled up my computer right next to him and I was like, "I'm going to beat him," and I just started hauling and all these people started watching what I was doing and I was beating him on this funnel hack using the editor, and I was, I mean ... Anyway, I'm very competitive, and I eventually met this lady whose name's Nora.

She was in charge of the certification program, right?

And she was like, "Oh, I'm super impressed with you. Oh, my gosh, you got to ... You've done that and that and that with our software? Oh, my gosh, that's crazy. You're in college? Oh, my gosh, I need you."

And she's like, "Let me introduce you to Brent," and I go and I get introduced to Brent and Brent's like, "Cool, why don't you get ... Why don't you go apply? That'd be awesome," "Sounds good," and I was like, "Okay, sounds good. I'm literally going to go be the CMO of this other company they're building funnels for and on Friday, four days from now," and he was like, "Holy crap. You're graduating that fast." He's like, "Please apply."

And the last night, I stayed up the entire night, the event was over, right, and I remember just, I needed to just act, I needed to act, and I was definitely the last person at the event. I was definitely the last person to leave the hotel, and my flight didn't leave till the next day, and I stayed up the whole night making this video explaining to them why they should hire me.

I don't think a lot ... That's probably the part of the story that you have not heard. Russell's told the story before and he's like, "Hey, he stayed up the whole night because he didn't have a hotel room." Well, there was a hotel room that I got, and it was a junky piece of crap one, because I didn't have enough money for another one.

I could've stayed there, but I ended up just staying in the hotel where there was good WI-Fi, and I worked my butt off, and I funnel hacked, and I built a brand, and it's actually where the basis of salesfunnelbroker.com came from, that night, right? And I created this huge, amazing video. It was only about, they only wanted a seven-minute one, so I was like, "Okay, cool," so when I made it, this awesome seven-minute video, and I'll put that video in the show notes as well. Ooh, that'd be kind of cool. All right, I'll put the video in the show notes. And I went back to college, right, and I sent the application in, right, the night before I left San Diego, and on Tuesday, right, I came back on Sunday.

On Tuesday, I got a call from Brent, and he's like, "Hey, man, just saw your application. Crazy impressive. I loved it if you came down for an interview," and I was like, "Cool, I'm in the middle of finals, but what if I drove over there?"

And he was like, "Okay," so I drove from, it was about four and a half, no, it was about, yeah, about five-hour drive, and luckily I'd been doing so well in my classes I kind of just left, and I went and I stayed the night somewhere and then drove into ClickFunnels headquarters the next morning, and I walk in there and Brent's like, "Hey, how you doing, man? Looking sharp. Thanks for dressing up," and we chatted for a while, and he's like, "Hey, would you go sit and just wait for a little while?"

He and I talked for a while, he was like, "Would you go away for a while and Russell will come in, you'll get to meet him," and I freaked out.

I was like, "I get to meet Russell Brunson? Oh, my gosh," and I started freaking out. And I went, and I started sitting in another room. I was just trying to make conversation with another guy, because I was freaking, I could not believe that I was about to meet the man who had already changed my life, and such incredible respect for him and what he's doing.

Most entrepreneurs get pretty cocky...

Most entrepreneurs get pretty all about the money, and, no joke, I mean, he, the guy wants to make a lot of money, it has nothing to do with not wanting to, and he makes an absolute insane amount of money, but he is more about helping people, and I'm all about that, so it was really kind of cool synergy there.

But anyways, he walked in, and we met, and we had an hour and a half conversation. We talked for an hour and a half face-to-face. It was so crazy cool, and at the end of it, before I left, he sent a message to Brent, and he's like, "I want that kid. Do whatever you need to take, do whatever you need to be able to get him."

And I was like, "It's Wednesday. I'm supposed to leave on Friday for Florida," and he's like, "Well, what are you going to do?" I was like, "Well, if you offer me a job, I'm coming here. I'm not going to Florida, I'm going to stay here, and I'm going to go ... " Oh, man. Anyway, anyway ... All right, guys, that was a long episode. I just wanted to tell you guys how stoked I am for click, for funnels, for...

... Anyway, this is a long episode, and I want you guys, when you who are, those of you who are coming, I want you to come and know that this is something, expect that it will change your life.

Expect it, right?...

I do, I did, it did, it has, and I'm really excited to meet you guys. Definitely say hi to my dad when you guys are there. I'm just, he's just getting introduced to this world, I'm just introducing him to people, so that'd be awesome too, but ...

Anyway, long podcast there, but, anyway, hope you guys enjoyed it. Super stoked. If you want to turn those intro things into your own alarm clock, go for it. That's me getting stoked every time, every morning to do stuff with Russell, but ...

Anyways, guys, I will talk with you later, and, yeah, I'll talk ... All right, well, see you guys. Bye.

Thanks for listening to Sales Funnel Radio. Please remember to subscribe and leave feedback. Want to get one of today's best internet sales funnel for free? Go to salesfunnelbroker.com/freefunnels to download your prebuilt sales funnel today.

Click above to listen in iTunes...

Our 3-day event and the powerful lesson it gave me...

All right, how you doing everyone? This is Steve Larsen and you are listening to Sales Funnel Radio.

Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host, Steve Larsen.

All right, all right, all right. Hey, sorry it's been about a week since I actually podcasted, I've been crazy busy! We had an event here, Russell and I, it was actually really cool, I got to speak on his stage, which is super cool! Get up and speak and teach. It was actually his inner circle.

We were kind of testing an event, we were trying to see how it ran, we were trying to see ... Even before we do big things we'll actually go to a test group, which I've been telling you guys to do lately before you actually go out and try to sell it, go through a little test group, which is actually what I've been doing with my dad.

He's got a cool software he wrote that helps you trade futures and he wins like ... I can't publicly announce or declare that he wins 80 to 85% of the time but it might be near those ranges.

Anyways, it works though! That's what we do, we go take a little test group and we did that here, recently, at the new office and it was three days long. About 15 minutes before, we're walking around, Russell and I are kind of in the back, there's an event room where everyone can go and hang out and we've got a spot for about 80 people.

And Russell and I ... then on the other side there's all these locked doors, you gotta have keycards, and we're all official now, we're kind of laughing like "Crap, we're like a real business now!".

And we're on the other side of the building and he and I are kind of hiding a little bit like phew, we've got the jitters a little bit, 'Alright, you ready for this, its three days." We're getting stoked.

I was like, "you got everything you need?" And he said "Yeah, I think so, can you do X, Y, and Z for me?" And I said sure, and we're kinda going back and forth.

And about 15 minutes before we walk out there he goes, "Hey, will you introduce me every day?" And I was like, "crap, I've never done that. Yeah, okay!". And I literally went to Google and I was like 'How to introduce somebody on stage' and I was like, what's the main goal? And I asked, "what do you want to have happen?"

And he said "The biggest thing I want, I want there to be higher energy than what they currently are so that when I come in I can pick them up from where they are and keep going. It's easier for me to match them if they're at a higher level of energy than me walking on stage and they're all like 'bluuuh' with slumped shoulders." Anyways, I hope that makes sense. But he's like "would you introduce me?" And I'm like "Okay, sure."

So, I went and I was like, Okay, I gotta tie it into a story somehow, is there something I can tell about him, what's something that's funny? And you gotta be careful, you don't want to make fun of your boss. I was like 'Alright man, I think I got it.' and I got up on stage and I told this story, and I've actually told it on this podcast here before so I actually probably won't, but at the end of it, what happened is this guy in the inner circle came up to me ...

What's up, I know you're probably listening to this ... and he's like, "Dude I love your energy. It was so awesome to feel that, you got me so charged up for the day I'm brand new here, will you send me the voxxers that you send to Russell ... That was part of the story was that every single morning I vox Russell and I just go, "Woo yeah baby, woo its Monday we get to build funnels with Dirk!" and I start yelling, I'm like "Yeah, woo!".

What other business do you get to do this with? Who else gets that excited over what they get to do? I don't know. This is a freaking cool industry that we're all in this together.

And he's like "Will you send all those things to me?" and I said sure! I'm actually going to play you for them right here, he said "Hey I would love to have these things as my alarm clock." So if you guys want this, you totally can but literally what happens is every single day I vox Russell just like pumped, and it's only like three seconds long on every single one of them but that's all you need!

It's all about staying in state and its all about pre framing your head top be able to handle what's about to happen, it's all about ...

Anyway, super cool stuff! So while I was coming in today, I was like hey, you know what would be kind of funny is if I put those on my podcast so here they are!

"Woo, Monday baby, yeah!" ... "It's Tuesday baby, yeah, woo! Get some!" ... "Woo! It's Wednesday baby! The tank!"

All right, how was that? You guys, I am a goofball at heart and I don't care. I think when people start caring too much they get old and die.

Hey, if you like that cool, if not, whatever. Its something that I do, Its just a little fun tradition I have with Russell and one of the inner circle wanted so I thought 'Hey, might as well put it on the podcast'. I learned something really valuable, and this is the reason I'm podcasting today. I should say that I relearned it, because I have learned this before, and it hit home so hard.

I learned this, Russell gave me a course by Joe Polish, probably like six months ago now. And I went through and I started listening to it, and my gosh it was so good, and I started going through it and I was like 'this is incredible, I'm loving this.' And ... you guys are gonna be knocking on my door asking for the name of the course, I cannot remember it! I'd have to go find it.

Anyway, so, at this event there was ... in the future I'm gonna be teaching probably about half of the event, so I'll teach a few sessions then Russell will get up and teach a few sessions, and we'll kinda tag team back and forth.

On this one, I put together the actual workbook for it, he did most of the teaching of it so we could test it out. But there were a few parts he had me come up and teach on, and ... I'm holding the book right now, its called 'The Funnel Hackathon and for three days we build your funnels. Or you do. But you come in and we tell you, okay, now heres the next thing to do, build it. And we don't move on until you're done! Now heres the next thing to build, go build it.

All right now heres where our heads are at when we do this, now you do it.

Its hand holding the whole way through and at the end of it these guys are like "Oh my gosh, that was incredible, so awesome." And these are concepts and principles that Russell and I have been going back and forth on.

Like, oh my gosh, think about this, think about this, think about this and its been really special to do that with him as he puts his new book together. What was interesting is I get to my sections and in between each session we have these little workshops where people execute what we were just teaching, and we do not move on until they have what we were just telling them to do, which was really helpful for them. To keep them accountable like that.

There were several guys, I mean, I've been studying this stuff forever with them, right? I've actually been put in a place with Russell's funnels, I've been doing this stuff right and what was fascinating to me is to have ... some of these guys in the inner circle are making 100 million dollars, an obscene amount of money, right? Huge amounts of money.

And you guys know my goals, you guys know that I'm, as of last year, making a grand a week, and I'm like 'yeah, that's awesome!' And you guys are following my story of how I've been pulling this thing off and that's been great, its been a whole lot of fun.

But what was making me laugh was the questions that people were asking me, I was like "How is it that you don't know this and you're making that much money?" How is it that you are making 100 million dollars and I'm freaking out over a thousand dollars a week and I soon will be making 30 grand a month, that's my goal for this year and I think I can do it, I'm already on my way. Just so you guys know, a little accountability on that whole thing, I'm already at about two grand a week now and its starting to ... Anyway, it's been fun.

I still have no ads going, I should probably do that. You guys are gonna laugh at me when I say that but its just another thing to do and there's a lot of crap going on.

Anyway, this is what I ... and I'm not gonna lie, I started getting down on myself, like some of these guys are like 'How do I do this?' And I'm like ... It's because of this theory, or its because you put these together, or its because you did this, like how do you not know this? How do I know this? Is that what I'm supposed to be contributing to this world like, what the heck?

How come ... Anyway, it didn't make me mad, but I was like crap, it kinda sucks. How is it that I'm able to teach this stuff and where is my hundred million dollars, know what I mean? And please know I'm not ... I don't feel like I'm a selfish individual, I believe in giving and giving and giving and that's why I have so many things built for you, that on my site I give away for free.

These were all things that were starting to go through my head. Some lines from Joe Polish's class started to run through my head, I'm bringing it full circle now. In there he teaches that there is no relationship between being good and getting paid. So let that sink in a little bit.

There's no relationship between being good and getting paid. You know those books like "Why A students work for C students"? Those students are good, but that's not how you get paid. Isn't that interesting? But a lot of entrepreneurs seem to think that and a lot of us seem to think that in general and I have that hit home right between the eyes again, right?

I was telling my dad this and I was like, look, its so funny, when you eat humble pie you don't just have a slice, the whole pie gets thrown at your face, that's how humble pie works, and I was like crap, all right, huge lesson again, but there is no relationship between being good and getting paid.

However, there is a huge relationship between being good at marketing and getting paid. Isn't that funny? I'm teaching marketing principles to these guys, I know it's not a know how about marketing in my situation, its more that I don't really have a product. I've got like a product that I don't drive traffic to. All right and that's what I've been making that money from.

Like, man, I need to make a product! Why don't I have my own product yet? Just think about this, so he's saying, no relationship between being good and getting paid and there's a huge one between being good at marketing and getting paid.

And he said, what's the difference between sales and marketing? Sales is what happens face to face, sales is what happens when you're in front of an individual, or when you're on the phone with them.

Marketing though, is what gets them to your face...

Marketing is what gets them to turn their path, everyone's in motion, and all you're doing is you're turning their motion and its turning them straight to you and then sales is what happens at that point but until then, sales, and marketing is not the same thing.

There are some businesses that survive because they have a good product. But they're a terrible business right? Products and businesses are not the same thing. But people think that, just like funnels and business models are not the same thing.

That's why I don't build funnels for brand new people, because they haven't proven their business. Funnel is not the business but sometimes people think they are. Anyway, I'm not trying to get sidetracked, but that really hit me home between the eyes again and I was like crap, massive humble pie again! Very frustrating for me to go through and actually relearn that.

So I think I'm gonna go build a product and I've got an idea on what it is, and I'm gonna start pushing it forward again and what's funny its already in my plan to anyways, its just we've been so busy with getting ready for the event we just had, then actually doing the event, and then we got funnel hacking live, woo, that's in like a week!

My life changed last time I went to the last funnel hacking live I had no money! I'll tell you guys that story another time, but the way I got there and how it all happened was really interesting and I got seated next to Russell it was very interesting and what qualified me to sit next to Russell was very interesting, I'll have to go through that sometime, but anyway, guys!

All I want to do is point that back home to you guys and help me realize that its good to be good, but there's a lot of crappy products that get a lot of money. No relationship between being good and getting paid. Huge one between being good at marketing and getting paid.

I'm just saying that as many times as I can so that I can push into your head that its more about how you market the stuff than it is about ... Its been funny too, as I build funnels. There's been a few funnels I built, I don't know if I'm allowed to say this, whatever.

So you know Marcus Lemonis. I built a lot of funnels for his team after Russell was on his TV show, and he's like "Hey why don't you build a funnel for this company? Why don't you build a funnel for this company?" So I was like sweet, sweet, sweet! So I built like five funnels for this guy. Marcus is the man! Oh my gosh, he is so awesome, I have so much respect for that guy and what he's done.

The problem that happened is that there were guys that didn't have the same epiphany that Marcus did. So they didn't know what we were doing and at the end of it we built these amazing funnels, totally immaculate, they looked fantastic! I mean they were some of the best looking funnels I have ever created and it was painful because Russell had a call with them and he's like 'Man I feel like we built you guys Ferrari's, we gave you the keys, and they're just sitting in your driveways, you've never even touched them before.

Not because there's ingratitude from Marcus' side, it's that his team, the actual owners of the businesses, they didn't have the same epiphany. Like, what the heck am I supposed to do with this? I mean there's a lot of education behind what a funnel actually is. So that's where you have to be good at stuff but you can go too far by thinking 'it's all about the funnel, it's all about the funnel, it's all about the funnel'.

There's marketing that happens too, its not just about making pages look good. That's what happened...

Anyway, I've had a few of you guys ask that, that's why I'm telling that story, but anyway I should end this before I continue to ramble but, I just wanted you guys to know that ... anyway, get out there and make sweet products, make sure they're good, make sure they deliver, but understand that its ultimately not the thing that gets you paid, its how well you market it. Just like you always hear those guys like, 'I invented this cool thing but I don't know how to sell it, so it just sits on my shelf'.

'I invented the cure for cancer, but it just sits on my shelf'...

Like, what? Oh my gosh...

Anyways, guys, have a good one! Super excited to see you guys at funnel hacking live, please reach out to me, I've had a lot of you guys ask if you could take me out to lunch, and I do appreciate that but there's absolutely no way that I'll have time to do that while I'm there to help throw an event.

I am an employee of clickfunnels still, you know what I mean? Anyways guys, talk to you later! 
Thanks for listening to Sales Funnel Radio. Please remember to subscribe and leave feedback. Want to get one of today's best internet sales funnel for free? Go to salesfunnelbroker.com/freefunnels to download your prebuilt sales funnel today.

Click above to listen in iTunes...

Good morning everyone. This is Steve Larsen and you're listening to Sales Funnel Radio.

Welcome to Sales Funnel Radio where you learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host Steve Larsen.

All right you guys, how's it going? It's been a little while since I've recorded a podcast. Things have been so busy, so busy. I'm actually driving over to our brand new office. We got a really cool event going on. We got most of Russell's inner circle over here. We're going to go for the next three days through some cool material to help them launch, but I don't know if I'm supposed to talk about it yet.

How's that for a cliffhanger?...

If you guys go to Funnel Hacking Live, you'll find out more about what it is. You guys are going to like it. It's really, really cool. I don't see anyone else doing what we're doing here.

Anyway, hey it's been a while since I've done a podcast. Again, I just want to apologize for that. I always try and do at least two of them a week. That's my goal. I always try and do it with an awesome microphone. Just like the last one I did, guys I'm in the car again. Sorry about that.

I'm obsessed with the sound quality like I said before, but whatever...

The message today I think is kind of cool. I think it was only two weeks ago, so I've been traveling a lot. We're going all over the place and we're switching offices. I haven't really had a chance to sit down with my microphone and actually do an actual podcast. Just barely we got our security cards to go into the new building.

We got all stuff. For a long time I couldn't get to my stuff. That's what I'm saying. I couldn't get to my equipment and actually do a podcast for you guys. Anyway, enough blabbering on that.

Just about a couple of weeks ago, I was flying back. I was in Vegas on a trip for Russell. I don't even know how to talk about this. I was feeling kind of down on myself for ... I'll admit. I was feeling a little bit down. I was like, "Crap, like there's all these things I wish I had up and running." There's all these things that I wish I had going. I have like six sales funnels right now that are at the 90% level.

I just got to spend another couple extra hours on each room to get them launched. I know a lot of you guys are going to hear that. You'll be surprised by that and go, "Wait a second, this is all you do." Yes, but for other people. I have a lot of my own funnels already running and make great fantastic money.

They're totally on autopilot and I absolutely love it...

I guess it was just ... I don't know how to say it. I was feeling down on myself. I was like, "Oh crap. I just wish that there are these things going. It must be because I had to push harder. It must be because I have to do this or do that." I was looking on a lot of external things. I was walking through the airport thinking about this and that's kind of my nature to be honest. I'm naturally hard on myself, not unlike the bad way but in the incredibly self-motivating way.

Otherwise I won't be where I am and same with a lot of you guys who listen to this podcast. I was walking to the airport. I was listening to some cool audio books and I was like, "All right, like gearing up. Okay, here it comes. I'm feeling the stress."

Some guy taught a long time ago that when you start to feel stressed, it's actually your body preparing to be able to do what you're thinking about doing.

Don't always push off stress...

Stress can be a good thing...

There's good stress and bad stress...

I think I've talked about that before like, "Welcome to stress." Your body's prepping to go handle and take on whatever challenge you're thinking about. I was walking to the airport.

I was feeling this. I was thinking this...

I was in my own world man. I feel like I was one of those like the horses with eye blinders on. I was looking right kind ... I wasn't looking at the ground. I was kind of looking right in front of me. I was just pacing. My flight didn't take off for a few more hours. I got there kind of early.

I kind of came up to the spot where there's tons of terminals all over the place, meaning it's almost like the equivalent of a cul-de-sac. There was terminals kind of this huge ring and the people sitting. It was massive, people everywhere. I was walking and all of a sudden I hear this thud, the boom.

I hear the sliding sound and this pair of sunglasses comes flying in front of me...

They land and stopped about right in front of me where I am. It kind of come off guard. I looked down and I looked over at the thud. There was an old gentleman who had passed out laying on his back in the middle of the terminal. A lot of us heard it. He was like may be 10 feet from me.

His wife was standing right there. She turns around and she notices him. She goes something ... I can't remember the name but she was calling his name. "Are you okay? Are you okay? Hello, oh my gosh!" She starts freaking out understandably. I just kind of walked over to him and his eyes were wide open.

He was lying down on the floor. I'm not trying to get gruesome but I just want you to kind of feel what I felt. There was a little bit of blood coming from his head. He wasn't breathing. His tongue is kind of out a little bit. He basically, I don't know if it's a seizure or stroke. Also we realized there were no paramedics around. We were going to have to try and save this guy.

I'm not going, I was in shock. I was in such a stupor because of what I was previously thinking about. I'm thinking about, all of a sudden these are the things. I was like, "I wish I had this going. I wish I had this going. I wish I had this going." I was in such a stupor that it shocked me that that situation was in front of me right there, right then. I was not able to even really react the way that I would be able to.

I mean we train for this stuff all time. I'm in the army. We trained for that kind of crap all the time. This other guy just like snapped right into gear. He went and he got a defibrillator. We were shocking his heart while he's on the floor. I was yelling at a lady with a radio saying like get people over here, and another lady was grabbing him. A guy started doing CPR on.

It was really intense. We went probably like five minutes without him actually breathing. Now somebody saw his chest rise just a little bit on his own and everyone clapped in the whole terminal. We're all cheering and stuff.

I was really heavy and I don't even know, but that was the only breath that I saw him take. I think like the paramedics came in, but it took them forever. I wanted to yell at them. I saw them coming down terminal and they were walking. I was, "Oh my gosh, that pissed me off so much." I was like, "You guys ..." I'm pretty sure the guy died. His wife was right there screaming.

It was an awful experience...

I remember I had to get to my plane. We were there a while. I had to get to my plane and just get on the plane like nothing ... I mean it was a crazy experience. I know that a lot of us have experienced those types of things in our life. This happened several weeks ago and I've been trying to figure out how to actually, because I knew when it happened I was like, "This was a huge lesson to me, a huge lesson to me." You guys, I get a lot of messages from you guys. I said in the last podcast, I've got 400 messages behind. I've been able to little them down something about half of that now. A lot of you guys ask the same kinds of questions that I was having.

I was thinking like, "Man, I hope I'm not the kind of influence that is helping my audience to not complain but make sure that we got gratitude for what we're doing." There has never been a time where entrepreneurship is this freaking easy.

Yesterday, I was talking to a group of guys. We we're the group of buddies of mine. They're like, "Dude, what do you do?" I know that a lot of you guys had that question before also. What do you do? You got to sit down. You got to try and explain what it is. It's hard to explain what it is.

Entrepreneurship, the type that we do can be a little bit lonely because it's such a new thing. Sales funnels themselves are not but the way that we pull them off, it's very new. A lot of people don't know what it is. A lot of people have no idea. You're like, you got to compare it to stuff. You're like, "Hey, you know like Amazon. You go buy stuff."

They say, "Other people have enjoyed this product. Do you want it too? Check the box. It's kind of like that." This is not a normal facet for entrepreneurship at all.

Anyway, such a cool time to be alive and such a cool time to be ... I am constantly grateful for what we are doing, but it was amazing how stark of a lesson it was to me that ... I mean we got a lot of cool crap going on in this world you guys, that it's amazing. I was talking to that group of guys I was seeing yesterday. They're like, "What do you do? What do you do?"

I started explaining it to them. They're like, "Wait a second, so you're saying that you go create the product or have somebody else create the product. Somebody else fulfills on it. Somebody else drives the traffic for it. Somebody else like ..." You get the point?

Somebody else, somebody else, somebody else...

I said, "Yes, that's the point you guys. The point is we're living in a time where entrepreneurs do not have to be the ones doing all stuff, especially now that ClickFunnels exist. We don't have to worry about the tech side anymore. Literally, all you have to worry about is the marketing side. "You can obsess over what your pages look like. You can obsess over certain things, but honestly you can test products and offer so freaking quick. It is amazing."

Anyway, that's kind of what I only wanted to say in this. I hope what I'm trying to say is coming across clearly that man, you don't know when life's going to end. You don't know. We got the coolest life on the planet. We're so lucky. We are lucky amongst entrepreneurs themselves and many people count entrepreneurs as a whole to be lucky.

For us to be doing what we are with ClickFunnels, for what you're doing with your own sales funnel. The speed you can test things. The speed, it's absolutely incredible. I just found out I think from the number yesterday ... I don't know. The last few days had blend, so I don't really remember but it's recently. We found out that ClickFunnels has produced 100 millionaires.

Isn't that crazy? Oh my gosh, 100 millionaires. We're just barely at 30,000 users...

See the thing with the ratio is there ... I mean that ratio doesn't exist in MLMs. It doesn't exist ... It's amazing. Absolutely incredible what it's done for people. A cool place and time we get to live in.

Then I watch out that guy, I'm pretty sure that he passed away in front of us. His whole skin tone changed. It looked very much like he didn't make it. It's very sad to be watching that. It threw me back to reality that holy crap. Just grab the loved ones and keep them close.

Realize that you got it pretty freaking good. You got it good. We all got it really, really good. It's exciting to be where we are. I love all the cool messages I'm given from you guys. I love it. We had an awesome community just on this podcast itself. It's very exciting time to be in, very exciting place to be in. I'm excited for you guys success for the reason that you can go spend more time with family and do the things that you want to do.

The point is not to be a workaholic. You know what I mean? I mean the whole reason I started doing this entrepreneurship thing was like to pay for some extra things, pay some bills. I thought, "Gosh, if I could just make like 100 extra dollars this week. A hundred extra dollars here."

It's amazing how small that is now that to me. That's extremely tiny. Then it keeps on growing, it keeps on growing. It keeps on growing. Pretty soon, our attention can start to turn away to other things.

Anyway I know this is a shorter podcast but I'm just thinking about, take whatever lessons that come into your head for yourself. I've been struggling to know how to put this in the podcast respectfully, but then also with the stark reality and lesson that it brought to me and what that is.

Crazy grateful to be alive at this time...

My wife and I are talking like, "Man, imagine? I don't even know what I'd be doing if it was like pioneer times." I imagine I'd be farming. I like the outdoors. Beyond that, I don't know. I don't know what that looks like. It's just really, really awesome. Anyway, I want you guys to know that you guys are awesome. You guys already know that. Personally, definitely appreciate what you guys are doing.

Look forward to continuing to meet a lot of you guys especially over the next couple of weeks here at our different events that are going on; and very, very excited to see the successes you guys are having. There are cool messages lately where risks are taken, appropriate risk, but then huge rewards that are coming as well. I want you guys go do that, take those risks that are calculated.

Keep producing cool stuff and pumping value into the world. It's a different kind of mindset for an entrepreneur.

The conference that I was at is very much not about that. It's very much take, take, take. This is how you make a ton of money and screw a lot of people. That's what the conference feeling was kind of about. I was like, "Man, this is not our culture as a community." I'm really, really grateful. Anyway, you guys are awesome and I'll talk to you later. Bye.

Thanks for listening to Sales Funnel Radio. Please remember to subscribe and leave feedback. Want to get one of today's best internet sales funnel for free? Go to salesfunnelbroker.com/freefunnels to download your pre-built sales funnel today.