If you sell something that needs a little explaining pre-purchase (like most things), Keep It Stupid Simple. Offers that truly have some complication need extra work to make sure they're not sold in a complicated way. Here's what I mean…
The person who solves a problem in a simple way and simplifies the sales message always WINS.
If you go too smart-sounding in the way you sell your product, it puts many people off. It makes people believe they need to be at that education level to work with you.
Maybe a few intellects will buy from you, but if you want to SELL, you have to simplify your sales message.
And as you simplify your message, get in some emotion to go with it. Emotion is energy in motion. It moves people to the desired action.
Tune in to learn how to do it effectively and how our brain processes a sales message.
Key Takeaways
- ClickFunnels Unlock the Secrets Event for Kids (01:27)
- The person who solves a problem in a simple way wins (06:48)
- Simplify your sales message (07:45)
- Emotion is energy in motion – get some emotion in your message (08:17)
- Don't be mysterious in the way you tell your stories (10:15)
- The BIG reason to make your message simple (11:30)
- The internet is not a crutch (14:34)
Additional Resources
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Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.
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If you're like me, you've been asked, "do you ever stop?" many times. And my reaction to that question has gone from annoyance to a little anger, to "huh... maybe I should rest "to taking that incredible advice seriously. Not only is it important, but recharging has become a strategic move for my creativity.
You can't just go, go, go and go and still be productive in the long term. If you try to do it, you'll suffer a breakdown, and I'd know because I have gone through that.
Besides the typical ways of recharging like sleep, nutrition, and sauna, there is something else that I find quite effective.
I got this from the book, The Way of the Superior Man. The masculine recharges through austerity and challenge.
Tune in to find out how to do it and why it's effective.
Key Takeaways
My first 'free day' in a while (00:45)
Avoid burnout (04:43)
How the masculine recharges (05:34)
How to feel fulfilled while achieving (08:06)
Austerity challenge (09:00)
Live NFT funnel build (14:35)
Additional Resources
Subscribe to the podcast newsletter here
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Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.
If you’ve enjoyed this episode, please follow and share!
Origin stories change. But why, and when do you update how you tell your own?
If you've never sat down and physically written your origin story, and are just winging it, then you are doing it wrong. You need to follow a script to create an origin story that sells your product.
The purpose of an origin story is to tee up your offer.
An origin story makes your customer live your journey without going through it. It brings whoever is listening to it along to the point where they want to buy your product.
That's why it should be done in an effective sales-focused way. Even though it's your story, the listener is the protagonist because we want them to experience all the emotions in your story. This brings them closer to your offer.
Tune in to learn how to write or rewrite your origin story in a scripted way that tees up your offer!
Key Takeaways
- Why you have to script your story, but don't fake it (00:54)
- What's your origin story (07:53)
- The purpose of the origin story (08:54)
- How to make your origin story entertaining to listen to (09:12)
- The power of a story (11:17)
- The protagonist in your story is not YOU (13:07)
- How your story tees up the listener to your offer (16:32)
Additional Resources
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Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.
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As businesses learn the role of NFTs in their existing companies, it's important to know what a scam looks like and how to spot one. I've asked an expert on the topic, Jeffery Banek, to come to teach us what he looks for to call out a scam vs. an opportunity. Some of the metrics really surprised me!
Every entrepreneur needs to understand how NFT works.
In the future, all businesses will have an NFT department like we do have a marketing or finance department.
This is not a far-fetched idea but the reality of what's coming.
Beyond the excitement of the new technology, NFT has real-life applications in existing businesses.
In this episode, we go through the basics of spotting NFT scams and how to verify the validity of a project.
Tune in, and let's learn from the expert.
Key Takeaways
- Where to start with an NFT project (02:07)
- Why you need to check out a project's Twitter (05:57)
- Digital ownership through NFTs (09:32)
- Discord engagement (11:59)
- The critical metric to look out for (14:38)
- Avoid the rug pulls (15:24)
- When to pull the trigger (18:11)
- DYOR- Do your Own Research (19:16)
Additional Resources
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Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.
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Warning: This episode is THICK. I've been trying to explain WHERE to learn after you get proficient at funnels. Consider this my view on the knAwledge tree of capitalist skills.
I'd never claim it to be complete, but in terms of the order of business knowledge, I feel like I found a calculator and have been doing long division by hand. Again, this one is pretty thick.
For many entrepreneurs, learning funnel-building skills is their big goal. It's the first logical step, but once you can acquire a customer at break-even, you are good at funnels.
You need to go to the next step.
Remember, you are building a business with many other skill sets to master along the way.
Buckle up and join me in this ride as I take you through my KnAwledge Tree and the skills you need to gather along the way.
Key Takeaways
- How you buy your customers (01:31)
- Know your financials (05:40)
- The KnAwledge Tree (09:24)
- Buying your dream customer with time/money (18:05)
- Business skills sets (20:15)
- Finding my calculator (23:28)
- Start with the funnel skills and get going (24:40)
Additional Resources
Get your Capitalist Pig Swag Here
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Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.
If you’ve enjoyed this episode, please follow and share!
NFT isn't weird pics of leopard-printed zebras. Today I interview Jeffery Banek, the best NFT expert I've met. This guy breathes this stuff. I only care about the business application of NFTs, and in this episode, I wanna tell you why…
Did you know that crypto and NFT have an adoption rate 2X the internet adoption rate of the 90s?
NFT will be how everything is bought and sold online in the future. It's like a digital receipt that can be verified through the blockchain ledger.
But the application of NFT goes beyond art and music. It has very exciting applications in business and even real estate.
One major advantage is that it fast tracks transactions by cutting the red tape, makes the transaction verifiable, and replaces contracts. This happens all in one transaction.
Tune in to this episode to learn more about the real-life applications of NFT that you should apply in your business
Key Takeaways:
- Crypto/NFT have a 2X adoption rate (01:05)
- How NFT works (02:28)
- NFT gives actual ownership to a digital asset (04:23
- The potential of NFTs (06:01)
- How NFTs are used in real estate (09:4)
- Why fraud is not possible in NFT (12:14
- Understanding the NFT/Crypto language (13:52)
Additional Resources
Get your Capitalist Pig Swag Here
Other Links mentioned in the episode:
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Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.
If you’ve enjoyed this episode, please follow and share!
It's too common that a funnel builder tries to solve their next money problem with more funnels when they haven't optimized their first one. Here's how I keep myself from building another funnel when sales droop…
It's normal for your offer to fatigue once it's been out there for a while, but building another offer is not the way to go about it.
Building a legitimate funnel takes time, it takes effort, and it takes obsession. You shouldn't be rushing to build another one just to increase sales.
This is the longer and more expensive distance to success you'll ever take.
The shorter distance is refreshing your HOOK to get leads at a cheaper price. This is the best way to solve the issue of waning sales.
Tune in to hear my secret formula for refreshing the hook to increase those sales again.
Key Takeaways ⏲
- Turning on the engines for future sales (00:51)
- Automated evergreen sales activities (04:47)
- Increase your revenues by refreshing your hook (06:42)
- What is offer fatigue (07:47)
- The shortest distance to increase sales (08:34)
- My FORMULA for hook writing (11:00)
Additional Resources
Get your Capitalist Pig Swag Here
Other Links mentioned in the episode:
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Download Season 1 episodes here
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Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.
If you’ve enjoyed this episode, please follow and share!
For a "dream" customer to exist, there must also be a "nightmare" customer. Defining one is as important as defining the other. Here's how and why…
In Tim Ferriss' book, The 4-Hour Workweek, he discusses the Pareto's Principle or the 80/20 Rule. In the context of our episode today, 80% of support issues will be caused by 20% of your customers. We can call them customers from hell, but remember, they are paying customers.
To avoid this situation as an entrepreneur, you should have in mind who your dream customer is and work backward on how to sell to them. This is almost the reverse of what we are taught.
The main reason we should define our dream customers is to protect the happiness of our teams and ourselves. With a dream customer, you can set the culture and expectations around fulfillment.
Tune in to this episode to learn the criteria for defining both a dream and nightmare customer and how to design your business with this in mind!
Key Takeaways ⏲
- Criteria for choosing your dream customer (00:50)
- Why not every customer is a dream (06:20)
- You can design your dream business (08:45)
- Dream customers vs. nightmare customers (13:40)
- The 80/20 principle of distinguishing customers (16:06)
- How to limit nightmare customers from your funnels (17:40)
Additional Resources
Get your Capitalist Pig Swag Here
Learn more about VIP Lead Machine
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Download Season 1 episodes here
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Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.
If you’ve enjoyed this episode, please follow and share!
This is my approach to "flexing" appropriately in front of an audience. It's a value-based strategy to help you brag in the right ways without being annoying to your marketplace. Check out CashFlowMondays.com for a live example.
Do you let your dream customer ever see you do the thing or flexing in the area that you're selling? You should because it's very important that they do.
What this does is that it gives confidence in the purchase by knocking down beliefs that kept them from buying sooner.
You should never be an apologetic marketer, shying away from showing your value to potential customers.
Always remember that you have a moral obligation to sell and if you don't, someone else who probably has inferior products to yours but shouts louder will do it, and they will make lots of money. This is a big disservice to customers.
Listen in for a practical example of what I'm talking about and how you can flex in the right way to your dream customer.
Key Takeaways ⏲
- Your oral obligation to sell (03:40)
- Don't be an apologetic marketer (06:58)
- Let your dream customer see you do the thing you sell (10:01)
- How to theme what you are doing (11:18)
- My hook formula (13:19)
- The hook is the most challenging part of funnel building (15:18)
- 20 minutes as your CEO (17:03)
Additional Resources
Get your Capitalist Pig Swag Here
Other Links mentioned in the episode:
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Download Season 1 episodes here
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Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.
If you’ve enjoyed this episode, please follow and share!