Some strategies sell better than they work. They work better on paper than in practice, but people continue using them.
These overrated tactics might be hemorrhaging your money with little in the way of results. I know because I have, at some point, I've wasted a lot of money on some of these strategies.
Not that I did anything wrong, but they simply are not worth it.
The one thing to remember is that marketing is all about leads.
In this episode, I took the audio from one of my YouTube videos to share with you what I think isn't worth your time but still very popular. Let's dive in...
Key Takeaways
- Why omnipresence is overrated (01:45)
- YouTube is still the king platform (03:01)
- You don't have to automate all follow up (04:35)
- A sales funnel is NOT a marketing funnel (07:47)
Additional Resources
Learn more about:
---
Download Season 1 episodes here
--
Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.
It's no secret. The "exodus" from Facebook has internet marketers storming the castle name "YouTube and TikTok."
To be successful on these platforms, you need to take off your content creator hat and put on a marketer's hat.
You need to promote your videos like a marketer…
And as we talked about in the last episode, marketing is measured by the number of leads and sales, not views and subs.
So... How do you grow the channel? Here are a few simple out-of-the-box but powerful ways to do just that.
Let's dive in!
Key Takeaways
- Hope is a sucky marketing strategy (00:54)
- Inbound promotion of your videos (01:35)
- Outbound marketing to grow your channel (04:08)
- Nurturing and promoting to your list (06:39)
- The real asset of the Internet is a list (07:54)
Additional Resources
Learn more about:
---
Download Season 1 episodes here
--
Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.
Organic content is NOT "slower" or "lesser than" paid ads. But only if you create your organic content with a focus on lead-gen from the start. Otherwise, it's easy to fall into the "content for the sake of publishing" trap.
Did your last YouTube video produce a lead or a sale? If it did not, then it wasn't marketing; it was just content publishing.
Marketing is measured with leads and sales, not views, subscribers, or other vanity metrics. As a marketer, always keep this in mind.
Most people never consider YouTube as a lead source, but I will reveal to you today that it's one of the biggest ways we get daily leads here at our company.
In this episode, I show you exactly how we do it and the pitfalls to watch out for.
Tune in!
Key Takeaways
- Marketing is leads and sales (01:02)
- Ask for the lead (02:15)
- Sell the hole, not the drill (04:03)
- Seek leads out of YouTube (04:57
- YouTube videos are assets to overcome sale objections (08:14)
- The YouTube pie is so big… (08:25)
- Go where your customer is (10:40)
Additional Resources
Learn more about:
---
Download Season 1 episodes here
--
Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.
This lesson was a tough one for me, but by the time I started getting offers that worked, I had practiced flexing the muscle of how to get back up after an offer fails so many times that it finally got "easy."
If an offer sucks when you launch it, the biggest detriment to your success is the amount of TIME you take to "get back up."
The mistake people make when designing an offer is not leaving room that your offer may fail flat on its face. We all want our offers to work, but it's healthy to acknowledge the possibility that it might not.
If it fails, that is okay, but your identity cannot be tied to the outcome of your offer. There's a reason why the most successful entrepreneurs have a lot of failures under their belt.
One of the major reasons why I am where I am today is because I have done a good job of removing my self-worth from the outcomes of my project attempts. I want all my projects to succeed, but I don't care if they don't.
Lemme explain more in this episode.
Key Takeaways
- The business works on you as much as you work on it (01:02)
- Do you design a process, or do you discover a process (07:36)
- The fastest, cleanest distance to an epiphany (10:50)
- How to get more confidence in your swing (12:33)
- Why it's healthy to acknowledge your offer might fail (13:03)
- Design with room to discover (14:40)
- You'll discover more while executing than while designing (22:02)
- When you sacrifice freedom for security, you lose both (26:36)
Additional Resources
Learn more about:
---
Download Season 1 episodes here
--
Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.
The list of skills you need to pick up in order to make money online can seem VERY long. But in reality, there were a bunch of "distraction" skills I stumbled on for a long time.
In this episode, I'll tell you the 4 books that were core building blocks in my early days of making money online.
But before I reveal these books, I want to preface it with the fact that I wasn't just reading the books. I was taking action; I was on the move. You can read all the best books, but if you aren't applying the knowledge, it won't take you anywhere.
What these books do is that they give you the framework of knowing what to work on, which is a struggle for most people when starting out.
Another point to note is that these were not the only good books I read, but these 5 were the most impactful. A combination of what they taught exploded my traffic and got me cash flow positive.
Tune in to hear how each one of them impacted me and what makes them so powerful as a combination.
Key Takeaways
- Rich Dad Poor Dad by Robert Kiyosaki (07:50)
- The 4-Hour Workweek by Tim Ferriss (09:50)
- Dotcom Secrets by Russell Brunson (12:44)
- Launch by Jeff Walker (19:44)
- ASK by Ryan Levesque (20:07)
Additional Resources
Links to books mentioned in this episode
Rich Dad Poor Dad by Robert Kiyosaki
The 4-Hour Workweek by Tim Ferriss
Dotcom Secrets by Russell Brunson
Launch by Jeff Walker
ASK by Ryan Levesque
----
Learn more about:
---
Download Season 1 episodes here
--
Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.
Every recession has a benefit. Do not waste the next recession! Here's the internet marketing pattern I've seen from the last few recessions and how I'm gonna capitalize HARD during the next one…
Just like we normally hear people talking about buying the dip in the stock market, we should also be buying the dip with our content.
In a recession, most people pull back on the content and their marketing efforts. They are reacting to the recession rather than responding to it.
The recession is a big opportunity for people who choose to look at it like that. In fact, most of the household names you know and talk about exploded during recession years, like Grant Cardone and Robert Kiyosaki.
They did so by doubling down on their content, which should be your strategy.
The response I'm choosing to do is to easily 10x the amount of content I'm putting out on the internet. Because I know even despite me putting this stuff out, I don't have the world's ear.
There's gonna be a land grab, baby.
Tune in to hear the 4 WAYS I am doing content to prepare for the recession.
Key Takeaways
- Stories of rich dead marketers (00:53)
- Don't create a boogeyman (03:47)
- The recession is an opportunity (05:22)
- People who exploded during a recession (13:36)
- Why you should DOUBLE down on content (11:34)
- Buy the dip (16:03)
- The 4 ways I am doing content to prepare for the recession (17:36)
Additional Resources
Learn more about:
---
Download Season 1 episodes here
--
Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.
If you’ve enjoyed this episode, please follow and share!