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Sales Funnel Radio

My first 5 years in entrepreneurship was 34 painful product failures in a row (you heard me). Finally, on #35 it clicked, and for the next 4 years, 55 NEW offers made over $11m. I’ve learned enough to see a few flaws in my baby business… So, as entrepreneurs do, I built it up, just to burn it ALL down; deleting 50 products, and starting fresh. We’re a group of capitalist pig-loving entrepreneurs who are actively trying to get rich and give back. Be sure to download Season 1: From $0 to $5m for free at https://salesfunnelradio.com I’m your host, Steve J Larsen, and welcome to Sales Funnel Radio Season 2: Journey $100M
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Now displaying: September, 2022
Sep 27, 2022

Jitters are normal. But, here's the kind of epiphanies I look for BEFORE pitching.

Every time I pitch, I learn so much about teaching my subject better. I learn more ways to do it, and even though sometimes I'll add something I feel is missing from the script, it's mostly about subtraction.  

I add so much in the form of subtraction, and it just gets more and more simple every time I go do any kind of pitch or event.

In fact, there have been many times when I've felt like an offer is stagnant or I'm not progressing as fast as I want. Pitching has been the thing that has solved it, not just from a money perspective but also from a mental birth perspective.

Tune in for more benefits of consistent pitching

Key Takeaways

- Major benefits of pitching (01:49)

- How pitching helps you progress (02:30)

- Pitching over, over, over and over (04:28)

- Simplicity for the audience (07:25)

- How the marketplace guides you in what you need to do (09:58)

- Competence equals confidence (12:46)

Additional Resources 

- Content for leads challenge

- Offers That Won Book

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Download Season 1 episodes here

 

Sep 22, 2022

This is the best kind of feedback you can get from your marketplace by actively listening to what the market is telling you.

The market talks to you ALL the time.

It tells you what to do, what objections they are having, what offers and funnel to put out there, what stories to tell, what hooks to use etc.

If you think about it, there’s not much genius required in this game. It’s all about how well you can listen to the marketplace and launch.

That’s part of the reason why I’ve never had a failing funnel.

Wanna know how to listen to what the marketplace is telling you? Then listen to this episode to learn more.

Key Takeaways

- Content for leads challenge (02:15)

- How to get organic stuff working (03:19)

- How the market is talking to you (06:37)

- You don’t have to always come up with good ideas (08:10)

- The market tells you what they want (08:56)

- Just launch, listen to the market, and do it again (13:36)

Additional Resources 

- Content for leads challenge

- Connect with me here 

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Download Season 1 episodes here

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Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Sep 20, 2022

Here are a few takeaways from the prep sessions Russell and I have been doing to get ready for our speech.

Anytime I go out to make speeches, it's always on the basis of what already exists. I'm teaching my frameworks all over again.

There's this really crazy superpower that teaching brings in understanding your own frameworks; you get to turn back around and have all these other epiphanies.

And it'll be even clearer and clearer, and you'll teach simpler and simpler, and your framework becomes easier and easier for people to apply.

And the easier it is for someone to apply it, the more the success rate is in the back, and then the more it gets sold.

Tune in for more on how I approach speech writing and also wiring a book

Key Takeaways

- Envision your path down the road (01:19)

- Epiphanies that you have while preparing a speech/book (02:38)

- The crazy superpower that teaching brings (03:01)

- Keep it all simple (04:04)

- How I create every core framework (07:25)

Additional Resources 

- Interview me on your show

- Connect with me here 

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Download Season 1 episodes here

--

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Sep 13, 2022

Of all the busy-busy things you can get distracted with after your sales funnel is launched, and of all the things you can track, it's clear to me that there are only 2 things to track to get the greatest ROI (and they "release you" also)...

I'm talking about automating a funnel post-launch right after the funnel is out of the door.

This is so that you can remove yourself without killing the funnel.

These 2 KPIs are from a marketing sense, and remember, I have previously said that marketing is measured in leads.

If it didn't create a lead, it wasn't marketing.

Tune in to learn what they are and how they shorten the distance to success.

Key Takeaways

- How to automate a funnel post-launch (00:57)

- Treating fulfillment like a funnel (02:12)

- Marketing is all about creating a lead (04:59)

- The 2 KPIs that indicate the likelihood of success (07:08)

- The shortest distance to success (10:40)

- How to double the number of people coming to your funnel (16:23)

- Content for leads challenge (20:50)

Additional Resources 

- Content for leads challenge

- Connect with me here 

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Download Season 1 episodes here

--

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

 

Sep 8, 2022

In part 2, Marley Jaxx and I share our journey with this powerful medicine. I strongly encourage that you listen to part 1 first if you haven't.

Psychedelic therapy is a tool that has helped Marley, and I go through a lot of what has been happening in our lives. It has been life-changing for us right from when we stumbled on it.

We use it in a therapeutic setting where it's carefully applied. The setting is very important, and we want to use it with a lot of care, consideration, and respect.

From a therapeutic sense, it helps you deal with PTSD and trauma you have experienced in the past.

Most of us have a hard time letting go of the past. Psychedelics work by being dissociative, which helps you objectively look at past traumas and learn how to deal with them.

Let's dive in!

Key Takeaways

- Psychedelic therapy in a therapeutic setting (03:51)

- Healing is part of the path, NOT the path (07:17)

- MDMA therapy (09:43)

- How psychedelics work so well as therapeutics (12:32)

- What's your fuel source (14:57)

- Letting go of answer truly (17:42)

- MDMA for removing PTSD and trauma (20:50)

Additional Resources 

- Interview me on your show

- Connect with me here 

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Download Season 1 episodes here

--

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Sep 6, 2022

I wasn't intending to make this a full episode. This is a big subject, and I respect anyone who wants to skip it. It's been life-changing for me, so I wanted to share the backstory in part 1. 

If you listen to the first episode of season two, I talk about the parallel journey.

These are the struggles entrepreneurs go through while building their businesses that people usually don't notice.

That's why I'm trying to mix up topics this season to talk about some of these things. Recently we had an episode about cancer and nutrition and all the things we've learned with Marley Jaxx and her journey.

Today I want to talk about mental health. This is a big topic among entrepreneurs, yet many people don't talk about it.

Psychedelic therapy combined with meditation has been one of the most life-altering things for me. One of those things that speed up time to success and inner peace faster than anything I've ever done.

Tune to part 1 of this conversation to hear the backstory and how everything went with this therapy.

Key Takeaways

- Psychedelic therapy (00:59)

- The entrepreneurial mind games (03:40)

- How trauma works in the brain (07:29)

- Going through therapy (09:45)

- How to create without anxiety (14:36)

- Learning how to meditate to go with psychedelic therapy (21:08)

- Self-care is not selfish (25:07)

Additional Resources 

- Interview me on your show

- Connect with me here 

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Download Season 1 episodes here

--

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

 

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