In this week's episode of Sales Funnel Radio, I have finally invited my business partner, Raleigh Williams, to talk about our latest mergers and acquisitions deal.
Raleigh started as an M&A lawyer in New York and in Dallas - working for private equity firms, public companies, and big firms.
Overseeing purchases and sales agreements for like $20 billion dollars plus deals, and getting paid a number that is way much smaller than what he deserved, made him realize to walk away from his lucrative job.
He has gone on doing his own business acquisitions. And now, we're combining his M&A knowledge and my sales funnel expertise to value and acquire businesses and help them optimize through marketing.
Join us in this special episode as we talk about how we're using sales funnel in business acquisitions, the criteria we're looking for in an M&A, and our business plans.
Key Takeaways
From small business consulting to mergers & acquisitions (01:02)
Meet Raleigh Williams (01:47)
Turning passion business into a sellable asset (04:02)
Traditional M&As vs. funnel-driven M&As (08:50)
When you buy out a business built around a person (11:27)
The numbers behind our latest business acquisition (14:59)
Misconception on M&As (20:35)
What to look for in a business when doing an M&A (22:05)
How we plan to keep this business going (24:33)
Additional Resources
- Connect with me here
- Check out our latest business venture here
- Connect with Raleigh Williams here
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Download Season 1 episodes here
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Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.
I was at this event, and during the Q&A section, this gentleman in front said something that really threw me.
And he said something like this, "I want to make these moves, but I want to make sure that I do the right moves."
First of all, it's a super common train of thought, especially for entrepreneurs.
But it was the way this gentleman said it that made me realize that he wasn't taking action fast enough and was instead hyper-obsessing over every single move as if life depended on itself.
He didn't know that being an entrepreneur means nobody is giving you a to-do list. You have to create something with the resources that are there.
And how do you know that you're making the right move? You don't.
But you get better at not making the bad moves as you go.
So here's how I plan my to-do list as an entrepreneur to ensure I eventually get to where I want to be and get better at avoiding bad moves.
Key Takeaways
Taking a day to think through what I want to be done in a year or three years (02:43)
Understanding that I am an entrepreneur (03:28)
How do you know if you're making the right moves? (04:34)
The heroes' two journeys (05:19)
Entrepreneurship is not about perfection as taught in schools (06:21)
Improving your skills by putting in the reps (07:06)
Learn under someone else's wing (16:02)
Additional Resources
- Connect with me here
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Download Season 1 episodes here
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Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.
You could have the most incredible product or offer, but if no one knows you - you don’t have a list - that's a big issue.
Whether you are a small or large business, we all dream of having that big list, of solving that big obscurity problem. I know because I still get the same question, “How are we going to fill in the funnel?” even from big companies.
I remember looking at the industry leaders and saying, "Man, if I just had their list, all my problems would go away.". But boy, I was utterly wrong.
Yes, having a larger list helps. But if you can't do it with the smallest list, how would you know how to do it with a big list? How would you pull the money out of your audience?
So if you're not where you want to be, look at it as putting in the reps or the "mat time", and it's what most of us know as practicing the fundamentals. And once you've put in the reps, you'll eventually face the same problems, use the same process, but just better at solving them.
Key Takeaways
- Same process, same problems, but just better at solving (00:30)
- False belief: when you're big, the obscurity problem is solved (02:00)
- What you're doing now is putting in the "mat time" (07:08)
- Be grateful for the path you're on right now (08:28)
- Just rinse, and repeat (09:52)
Additional Resources
- Connect with me here
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Download Season 1 episodes here
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Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.
When I first started, I kinda looked at internet traffic as this magic thing that only some could crack. I mystified it in my mind. But now, after millions in sales online, I'd say that traffic is 'solved' by messaging.
Bad messaging = sucky traffic and vice versa.
Ads do not solve a traffic problem as many businesses tend to do. Ads are just an accelerant, but messaging is at the core of your marketing and traffic. If you need more traffic, you must figure out the messaging better.
So the question is how you get your messaging right?
By learning what your dream customers are searching for and standing in front of those searches. That's it…. it's that easy!
Don't create something and then ask how you can get people to see it; you've already lost at that point. All you do is create what people are looking for already.
Key Takeaways
- The many ways to get traffic without ads (02:04)
- Don't try to create traffic; stand in front of it (04:20)
- The non-negotiable musts of every company we buy (05:50)
- Why traffic is a messaging problem (07:51)
- If you need more leads – improve your messaging (12:18)
Additional Resources
- Connect with me here
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Download Season 1 episodes here
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Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.