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Sales Funnel Radio

My first 5 years in entrepreneurship was 34 painful product failures in a row (you heard me). Finally, on #35 it clicked, and for the next 4 years, 55 NEW offers made over $11m. I’ve learned enough to see a few flaws in my baby business… So, as entrepreneurs do, I built it up, just to burn it ALL down; deleting 50 products, and starting fresh. We’re a group of capitalist pig-loving entrepreneurs who are actively trying to get rich and give back. Be sure to download Season 1: From $0 to $5m for free at https://salesfunnelradio.com I’m your host, Steve J Larsen, and welcome to Sales Funnel Radio Season 2: Journey $100M
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Now displaying: 2022
Dec 29, 2022

Seems like most think of Terminator when they think "AI." It's not. The first time I put AI into the back of one of my funnels was 3 years ago.

Here's what I learned…

AI is an incredibly powerful tool, but it's not the boogie man.

It can't take over everything in your business; you've got to get all the basics dialed in first. Otherwise, it will be a distraction.

Think of AI as an accelerant for your sales process.

Under certain contexts and with very specific questions, coupled with clean data, there's nothing as powerful as AI. Companies using AI in this atmosphere are getting more sales with fewer resources.

It can show strong patterns that the naked eye or brain could never compute. That's the power of AI, and that's why I'm personally excited about it.

Take time to learn about it and what it can do, but remember, it's not the boogie man!

Key Takeaways

- The incredible power of AI in sales (03:27)

- Taking time to learn new tech (05:05)

- Using AI as a sales accelerant (06:50)

- Getting more sales with fewer resources (09:25)

- AI is good with specific questions (12:21)

- Clean up your data (13:53)

- No tech/tool will replace core business skills (17:36)

Additional Resources 

- Connect with me here 

- Interview me on your show

---

Download Season 1 episodes here

--

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

 

Dec 27, 2022

What you say matters, of course, but so does HOW you say it, especially on a funnel page. The point of this episode is to show you simple ways to increase the effectiveness of what you're saying.

Whenever I design a funnel, I try to make the copy more consumable through the layout and the page's design.

The purpose of design is not to make a page look pretty but to make a SALE. The design's purpose is to make your copy more consumable. Design is all about HOW you are saying it.

Copy is the expression of marketing, and if people do not read it, they will not buy. The design matters a lot, especially in this era of skimming through content.

That's the real science and art that a true funnel builder brings to the table.

Let's dive in…

Key Takeaways

- Funnel design concepts (00:48)

- How to make your funnel copy more consumable (03:33)

- Design is not being pretty; it's about sales (06:55)

- One call to action per funnel (12:34)

- Make your page more skimmable (15:31)

Additional Resources 

- Connect with me here 

- Interview me on your show

---

Download Season 1 episodes here

--

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Dec 22, 2022

I was taught to build a business plan and borrow money to build it. Hopefully, the business you planned on paper made money. 

It's so much better and safer to do the exact opposite. Build a product and sell it. Then build the business.

My point is that a sales funnel and a business are two completely different things. They are separate to build, and they accomplish different things.

A sales funnel core function is to generate revenues, whereas a business is all about systems.

One criterion for determining if you have a business is if you can step away from it for 3 months. 

Would it still run?

You don't have a business if you do all the fulfillment, replying to emails, and all the customer support by yourself. You just have a funnel that is making money.  

Tune in to hear me out….

Key Takeaways

- My full circle moment (00:47)

- A funnel is not a company (04:57)

- Do you have a business, or are you the business (09:27)

- Criteria for gauging the health of a business (11:13)

- How to build a business around a sales funnel (14:12)

- Can you take a hiatus from your business? (15:30)

Additional Resources 

- Get your Capitalist Pig Swag Here 

- Capitalist Pig Facebook Group 

- Interview me on your show

- Connect with me here 

---

Download Season 1 episodes here

--

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

 

Dec 20, 2022

Beyond basic funnel structure and offer tweaks, the MOST common mistake I see in funnels is copy. Many people just "title" their funnel instead of "hook" their funnel.

This is a pattern I've noticed in funnel land and within broader business.

Keep in mind that when you name things, offers, pages, funnels, etc., you are not trying to label them. You are trying to get your customers to get interested, excited, and read more.

That's the difference between a title and a hook.

A hook has an emotional charge behind it which makes them want more, and that's where they click and consume your sales message.

In this episode, I explain the difference and my simple formula to make sure I'm not titling anything (yuck)...

Key Takeaways

- Is your messaging affecting your traffic (05:09)

- Hook vs. Title (06:34)

- Hooks make consumers interested in your message (08:41)

- How to create a hook (10:16)

- An example of writing a great hook (13:46)

- Sales copy bridges the hook and your offer (16:42)

Additional Resources 

- Get your Capitalist Pig Swag Here 

- Capitalist Pig Facebook Group 

- Interview me on your show

- Connect with me here 

---

Download Season 1 episodes here

--

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

 

Dec 6, 2022

There are really 5 different sequences involved in (almost) every funnel. These are CRITICAL to the conversion rate in things free or paid.

These are the sequences that I think through any time I plan and build a funnel because, more often than not, you are not likely to have a problem with leads. Most people just don't know what to do with them.

In our business, we noticed that we have no problem sending leads to someone's funnel, but we have to teach people how to deal with these leads to get a sale and a long-term relationship with the buyer.

This is my purpose with this episode. 

These sequences will not only increase sales, but they actually tee up long-term relationships. They ascend your customers up the value ladder to your other offers.

Let's dive in!

Key Takeaways

  • What are you doing with your leads? (00:00)
  • How to increase your sales without being annoying (05:26)
  • Leads make or break a business (06:35)
  • Sequence #1 – The promo sequence (08:00)
  • Sequence #2 – Follow up sequence (13:22)
  • Sequence #3 – Seen but not purchased sequence (14:35)
  • Sequence #4 – Consumption series (17:32)
  • Sequence #5 – Ascension sequence (23:10)

Additional Resources 

- Offers that Won

- Get your Capitalist Pig Swag Here 

- Capitalist Pig Facebook Group 

- Interview me on your show

- Connect with me here 

---

Download Season 1 episodes here

--

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Artwork

 

Nov 29, 2022

Are you treating sales funnels as your company?

If then you are doing it all wrong. Sales funnels are not companies; they are just very powerful ways to automate a sales message and an offer. They are the revenue engines of a company.

A company, on the other hand, is so much more.

So, what do you do after the funnel is up and working? You have to design and build the other parts of the company as well.

In this episode, I take you through the 5 core functions of a business and how the sales funnel fits into them.

Let's dive in!

Key Takeaways

- Designing fulfillment like a funnel (00:46)

- Funnels are not companies (01:34)

- What exactly is a sales funnel (04:50)

- Treat your sales funnel like a salesperson (09:12)

- The five core functions of a business (13:53)

- Designing fulfillment models vs. funnel design (19:47)

- Overdesign outbound communication (32:26)

- Traffic is a messaging problem (34:06)

Additional Resources 

- Get your Capitalist Pig Swag Here 

- Capitalist Pig Facebook Group 

- Interview me on your show

- Connect with me here 

---

Download Season 1 episodes here

--

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Nov 17, 2022

While preparing for this episode, I looked up “how to stay small” just for fun. One of the things that popped up was a hilarious article about staying small in terms of muscle mass. 

It was written using all the hyperbole examples of what you hear to get really jacked but saying the exact opposite. The point was to make fun of things we all hear as advice to get big. 

After 15 minutes of a good laugh, I thought it'd be funny to take the same angle with this episode. So I'm gonna teach you how to stay small through five easy steps. 

These are just five things I've just noticed that will: 

  • keep you small
  • hold you back
  • help you not reach your potential

The point of this episode is to share this with you so that, inadvertently, you can figure out how other long-term, lifelong influencers relate with each other… Because it is not by smashing or bashing each other.

Let's dive in (thick skin time)...

Key Takeaways

- Intro (00:00)

- How to stay small (00:46)

- Step #1 - Become less and less coachable (03:59)

- Step #2 - Comparison city (which is really just jealousy) (07:44)

- Step #3 - Assume intent behind facts (10:16)

- Step #4 - Abandoning what you truly believe for the sake of acceptance (14:04)

- Step #5 - Talk bad about other people (19:38)

- 5 steps to stay small - summary (24:34)

- 5 ways to grow (26:47)

Additional Resources 

- Get your Capitalist Pig Swag Here 

- Capitalist Pig Facebook Group 

- Interview me on your show

- Connect with me here 

---

Download Season 1 episodes here

--

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Nov 15, 2022

Most meetings are a colossal waste of time, effort, and the human genome. 

I'm not saying all meetings are bad. But I am saying that 80% of them are too long, absolutely ineffective, and have no point, if you will. And that’s usually because people come unprepared to those meetings.

Google made popular five-minute meetings - they literally have meetings that last five minutes. And the reason they can do that is because of how much preparation is done prior to the meeting by all members who attended. That is an effective use of meeting time.

Of course, it doesn’t mean that an effective meeting can’t be longer than that. For instance, we have 90-minute weekly meetings that are very effective. But what makes them effective is the preparation all of the team members do before they show up. 

But if you use meetings to brainstorm, that’s insanely wasteful. I know that there are people who need to talk out their thoughts, and that's fine. But I’m not that guy (as well as many others).  

So I have this kind of emotional checklist I'm going through before deciding if a meeting is needed. And today, I want to give you 4-5 parameters you can use to make your meetings more effective.

I think that’s a pretty good reason to say, 

Hey, let's have this meeting!

Key Takeaways

- Intro (00:00)

- A colossal waste of time (00:56)

- 4 things you need to ask yourself before deciding to have a meeting (04:39)

- Get into the meeting to get the outcome and then get out (12:45)

- Bad meetings are far worse than not having one (15:56)

- Good reasons to have a meeting (20:16)

- Meetings don’t have to be a waste of time (24:40)

Additional Resources 

- Get your Capitalist Pig Swag Here 

- Capitalist Pig Facebook Group 

- Interview me on your show

- Connect with me here 

---

Download Season 1 episodes here

--

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Nov 10, 2022

The classic battle of being liked or heard is a marketing clash that's as old as time. And I want to jump in today and teach you guys something interesting about it.

First, I never considered myself a branding guy until 2020, when I was invited to speak for an event about branding. And I have to agree that branding is important.

But one of the biggest mistakes I see in branding is that people want to be liked versus heard. If you haven't noticed lately, they tend to do more funny ads to push their offer and be liked. 

I'm not against making funny ads, but most marketers miss the point that you can both be funny while getting your message across to your audience. In their quest to chase the likes, they fail to realize that you can be liked but not heard. And that's what FAILED marketing looks like.

In this episode, I talk about how to do marketing that gets liked and heard and what you should prioritize in your marketing.

Key Takeaways

- Branding always comes second (04:43)

- One of the biggest mistakes I see in branding (10:10)

- Being liked is failed marketing (13:52)

- You can be both liked and heard (16:04)

- Get your message out there and be heard (17:55)

- What comes first before branding? (20:59)

Additional Resources 

- Get your Capitalist Pig Swag Here 

- Capitalist Pig Facebook Group 

- Interview me on your show

- Connect with me here 

---

Download Season 1 episodes here

--

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

 

Nov 8, 2022

I know when I'm going through some breakthroughs. Most of the time, it is waking up in the wee hours and mulling over things.

So, about a year ago, Russell and I talked about the kind of continuity he sees me doing. He pitched in about starting a newsletter where I could be teaching stuff. 

Surprisingly, it tied up with a course I made about three years ago. It wasn't selling big, but that's basically the framework that built my businesses.

All of these good pieces have been sitting on my feet, but it was not until last night that it all clicked. I was finally able to fit the puzzle pieces all together.

But revelations or breakthroughs like this are not like walking up to a light switch and turning it on. You often discover a detailed piece of your future offer on a random day. So, here are my thoughts about how to move through it.

 

Key Takeaways

- Solve the problems that are in front of you (03:09)

- Going through big breakthroughs (5:02)

- My conversation with Russell (06:01)

- The biggest stumbling blocks for entrepreneurs (10:11)

- How I figured out my funnel framework? (14:56)

- How do the pieces fit together? (17:18)

- Figuring it out is one of the best things you can do (21:03)

- Thinking on the long-term play (23:40)

- Enduring more dips than the rest (25:44)

Additional Resources 

- Get your Capitalist Pig Swag Here

- Capitalist Pig Facebook Group

- Interview me on your show

- Connect with me here

--

Download Season 1 episodes here

--

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Oct 27, 2022

I'm a big fan of Mark Rober. I think I've seen almost all of his YouTube videos. His Ted Talk popped into my head while I was walking around our neighborhood.

It made me think about all the things we are all trying to do. One of the main keys to success is to keep trying again and again.

It doesn't matter how many failures you go through; you just have to keep going back to the plate.

You win half the game just by getting back up, stepping back to the plate, and trying again.

Here's how lessons from Super Mario will help you step back up to the plate when you take a business loss.

Key Takeaways

- The Super Mario effect (02:54)

- Trying again is half the game (05:44)

- How to gamify what you're doing (06:10)

- Learning how to learn (08:51)

- Get back to the plate as fast as possible (11:21)

- Solve valuable problems about your offer (13:40)

Additional Resources 

- Get your Capitalist Pig Swag Here 

- Capitalist Pig Facebook Group 

- Interview me on your show

- Connect with me here 

---

Download Season 1 episodes here

--

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Oct 25, 2022

There's an interesting way to look at the relationship between the internet, marketing, and sales. We measure each very differently and have different expectations.

During this year's Funnel Hacking Live, Russell and I got the chance to teach about sales funnels in a way that most people have probably not thought about but one that should accelerate the value you get back from your funnel.

The whole notion of what we were trying to teach is that a sales funnel is nothing more than a salesperson, and the internet is just the lead machine.

Here's how I think of a sales funnel as a sales PERSON and what I expect from both...

Key Takeaways

- What's really is a sales funnel (07:48)

- You need to think of a funnel as a salesperson (09:04)

- The internet is a lead machine, not a salesperson (10:51)

- What is the relationship between marketing and sales? (16:36)

- The internet is a distribution channel for marketing efforts (17:21)

- How to know your funnel is working (28:21)

Additional Resources 

- Get your Capitalist Pig Swag Here 

- Capitalist Pig Facebook Group 

- Interview me on your show

- Connect with me here 

---

Download Season 1 episodes here

--

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Oct 20, 2022

Totally fine to be nervous, but what is it telling you?

If funnel nerves tell you that you are not good enough yet, they’re probably right. Think about how you can close the gap by paying someone or getting the requisite skills.

You might have built a good product, but that’s not the same as building a good funnel.

The reason why you are nervous about building a funnel is most likely a skill set gap. The thing is, you don’t even have to be the one to fill this gap. You can hire a funnel builder, but you could also do it.

In this episode, I share more about the 3 conscious methods I used to overcome funnel paralysis.

Key Takeaways

- Why the nerves show up (07:02)

- Overcoming negative magical thinking anxiety (08:18)

- Knowledge is power and liability (14:40)

- My first dollar on the internet (17:18)

- Hiring a funnel builder (18:30)

- How I got good at building funnels (24:18)

- What if everything works? (37:03)

Additional Resources 

Interview me on your show

- Connect with me here 

---

Download Season 1 episodes here

--

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Oct 18, 2022

Great question from a friend yesterday. "Steve, will I ever get rich by working for someone else?" This is a fun one.

Working for somebody else is not a negative…. Far from it. It's a powerful opportunity to gain skills, experience, and a network in your industry if you do it the right way.

In addition, most people who work will make some decent amount of money as an employee over their career. But the velocity of cash matters just as much as the volume.

But there's a big difference between an income and being rich and being wealthy. Wealth has a lot more time freedom to it.

Tune in to this episode for my advice and reasons for this question.

Key Takeaways

- Will you ever get rich as an employee (05:20)

- The velocity of cash matters just as much as the volume (08:18)

- Working for somebody else is not a negative (09:48)

- The difference between wealth and income (13:36)

- The world's a small place and even smaller when you are an entrepreneur (17:57)

- The Science of Getting Rich (23:10)

- Pitch volume is the greatest way to control your income (32:40)

Additional Resources 

- Get your Capitalist Pig Swag Here 

- Capitalist Pig Facebook Group 

- Interview me on your show

- Connect with me here 

---

Download Season 1 episodes here

--

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Oct 6, 2022

Did you know... It's possible to "get big" without burning bridges? (sassy voice implied). But honestly, it blows me away how many B-Level Influencers commit the kiss of death to their relationships with A-Level influencers.

The point of this episode is; when you're doing your marketing, don't slam another person, don't burn a bridge because you think another opportunity is there. You don't realize how much work it takes to build a new bridge.

I really cannot overemphasize the importance of relationships and not burning bridges.

Here's how I've navigated the political chess game in my market without ruffling feathers AND becoming an asset to the A Players…

Key Takeaways

- The importance of relationships (00:00)

- Never burn bridges (08:20)

- How every hero's journey starts (13:41)

- How to play the long-term game (15:33)

- Going through growth pains (20:16)

- The formula for success (26:50)

- What entrepreneurship is all about (31:46)

Additional Resources 

- Interview me on your show

- Connect with me here 

---

Download Season 1 episodes here

--

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Sep 27, 2022

Jitters are normal. But, here's the kind of epiphanies I look for BEFORE pitching.

Every time I pitch, I learn so much about teaching my subject better. I learn more ways to do it, and even though sometimes I'll add something I feel is missing from the script, it's mostly about subtraction.  

I add so much in the form of subtraction, and it just gets more and more simple every time I go do any kind of pitch or event.

In fact, there have been many times when I've felt like an offer is stagnant or I'm not progressing as fast as I want. Pitching has been the thing that has solved it, not just from a money perspective but also from a mental birth perspective.

Tune in for more benefits of consistent pitching

Key Takeaways

- Major benefits of pitching (01:49)

- How pitching helps you progress (02:30)

- Pitching over, over, over and over (04:28)

- Simplicity for the audience (07:25)

- How the marketplace guides you in what you need to do (09:58)

- Competence equals confidence (12:46)

Additional Resources 

- Content for leads challenge

- Offers That Won Book

---

Download Season 1 episodes here

 

Sep 22, 2022

This is the best kind of feedback you can get from your marketplace by actively listening to what the market is telling you.

The market talks to you ALL the time.

It tells you what to do, what objections they are having, what offers and funnel to put out there, what stories to tell, what hooks to use etc.

If you think about it, there’s not much genius required in this game. It’s all about how well you can listen to the marketplace and launch.

That’s part of the reason why I’ve never had a failing funnel.

Wanna know how to listen to what the marketplace is telling you? Then listen to this episode to learn more.

Key Takeaways

- Content for leads challenge (02:15)

- How to get organic stuff working (03:19)

- How the market is talking to you (06:37)

- You don’t have to always come up with good ideas (08:10)

- The market tells you what they want (08:56)

- Just launch, listen to the market, and do it again (13:36)

Additional Resources 

- Content for leads challenge

- Connect with me here 

---

Download Season 1 episodes here

--

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Sep 20, 2022

Here are a few takeaways from the prep sessions Russell and I have been doing to get ready for our speech.

Anytime I go out to make speeches, it's always on the basis of what already exists. I'm teaching my frameworks all over again.

There's this really crazy superpower that teaching brings in understanding your own frameworks; you get to turn back around and have all these other epiphanies.

And it'll be even clearer and clearer, and you'll teach simpler and simpler, and your framework becomes easier and easier for people to apply.

And the easier it is for someone to apply it, the more the success rate is in the back, and then the more it gets sold.

Tune in for more on how I approach speech writing and also wiring a book

Key Takeaways

- Envision your path down the road (01:19)

- Epiphanies that you have while preparing a speech/book (02:38)

- The crazy superpower that teaching brings (03:01)

- Keep it all simple (04:04)

- How I create every core framework (07:25)

Additional Resources 

- Interview me on your show

- Connect with me here 

---

Download Season 1 episodes here

--

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Sep 13, 2022

Of all the busy-busy things you can get distracted with after your sales funnel is launched, and of all the things you can track, it's clear to me that there are only 2 things to track to get the greatest ROI (and they "release you" also)...

I'm talking about automating a funnel post-launch right after the funnel is out of the door.

This is so that you can remove yourself without killing the funnel.

These 2 KPIs are from a marketing sense, and remember, I have previously said that marketing is measured in leads.

If it didn't create a lead, it wasn't marketing.

Tune in to learn what they are and how they shorten the distance to success.

Key Takeaways

- How to automate a funnel post-launch (00:57)

- Treating fulfillment like a funnel (02:12)

- Marketing is all about creating a lead (04:59)

- The 2 KPIs that indicate the likelihood of success (07:08)

- The shortest distance to success (10:40)

- How to double the number of people coming to your funnel (16:23)

- Content for leads challenge (20:50)

Additional Resources 

- Content for leads challenge

- Connect with me here 

---

Download Season 1 episodes here

--

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

 

Sep 8, 2022

In part 2, Marley Jaxx and I share our journey with this powerful medicine. I strongly encourage that you listen to part 1 first if you haven't.

Psychedelic therapy is a tool that has helped Marley, and I go through a lot of what has been happening in our lives. It has been life-changing for us right from when we stumbled on it.

We use it in a therapeutic setting where it's carefully applied. The setting is very important, and we want to use it with a lot of care, consideration, and respect.

From a therapeutic sense, it helps you deal with PTSD and trauma you have experienced in the past.

Most of us have a hard time letting go of the past. Psychedelics work by being dissociative, which helps you objectively look at past traumas and learn how to deal with them.

Let's dive in!

Key Takeaways

- Psychedelic therapy in a therapeutic setting (03:51)

- Healing is part of the path, NOT the path (07:17)

- MDMA therapy (09:43)

- How psychedelics work so well as therapeutics (12:32)

- What's your fuel source (14:57)

- Letting go of answer truly (17:42)

- MDMA for removing PTSD and trauma (20:50)

Additional Resources 

- Interview me on your show

- Connect with me here 

---

Download Season 1 episodes here

--

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Sep 6, 2022

I wasn't intending to make this a full episode. This is a big subject, and I respect anyone who wants to skip it. It's been life-changing for me, so I wanted to share the backstory in part 1. 

If you listen to the first episode of season two, I talk about the parallel journey.

These are the struggles entrepreneurs go through while building their businesses that people usually don't notice.

That's why I'm trying to mix up topics this season to talk about some of these things. Recently we had an episode about cancer and nutrition and all the things we've learned with Marley Jaxx and her journey.

Today I want to talk about mental health. This is a big topic among entrepreneurs, yet many people don't talk about it.

Psychedelic therapy combined with meditation has been one of the most life-altering things for me. One of those things that speed up time to success and inner peace faster than anything I've ever done.

Tune to part 1 of this conversation to hear the backstory and how everything went with this therapy.

Key Takeaways

- Psychedelic therapy (00:59)

- The entrepreneurial mind games (03:40)

- How trauma works in the brain (07:29)

- Going through therapy (09:45)

- How to create without anxiety (14:36)

- Learning how to meditate to go with psychedelic therapy (21:08)

- Self-care is not selfish (25:07)

Additional Resources 

- Interview me on your show

- Connect with me here 

---

Download Season 1 episodes here

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Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

 

Aug 25, 2022

This is a cool moment for me. I'm excited to be Co-Authoring a book with the man himself. This is what had to happen over the last 2 weeks so we could find the book outline for Dramatic Demonstrations.

Have you ever been working on a project, thinking it will be one thing, but once you start getting into the weeds, you start finding some epiphanies along the way, new directions keep coming up, and the path becomes clearer? 

That happens to many of my projects, including this new book we are working on.

The best way to move forward is just to start doing anything related to what you are working on. Once you get in motion, the path begins to open up.

Planning too much or waiting till you have everything in place will only hold you back.

Tune in to this episode to learn about this new project we are working on and some important principles you can apply to your entrepreneur journey!

Key Takeaways

- The order of the hands raised (02:45)

- All about the Dramatic Demonstrations book (12:33)

- The internet is only a tool to deliver marketing (13:01)

- Battling imposter syndrome (14:43)

- The fallacies of planning too much (18:14)

- The path opens up while you are in motion (19:44)

Additional Resources 

 5 Day Content for leads challenge 

Youtube Lead Machine 

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Download Season 1 episodes here

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Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Aug 23, 2022

I LOVE FUNNEL HACKING LIVE. That event changed my life and continues to. I don't really believe in shortcuts, but I absolutely believe in accelerants! FHL is one of those for any marketer. 

I'm excited to share more about what Russell Brunson and I will be speaking about on stage this year (and our project together)

Hint: It has something to do with rich marketers of yesteryears and how they captivated their audiences without the internet.

The internet is a tool, not a crutch!

Tune in to learn more about Funnel HAcking Live 2022.

Key Takeaways

- Funnel Hacking Live speech (00:48)

- One of the most outstanding marketers of all time (07:56)

- The Power of Dramatic Demonstrations (09:03)

- Why you should attend the FHL 2022 (12:20)

- You are the only person who cares about your success (17:43)

- Make launches great again (19:05)

- How far are you willing to go (22:48)

Additional Resources 

 5 Day Content for leads challenge 

Youtube Lead Machine 

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Download Season 1 episodes here

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Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Aug 18, 2022

I tell my kids what I do and try to get them to dream. I was surprised last week when they directly requested to learn how to make $10k/mon. So this is how I'm starting that journey with them and what I'm gonna have them do first…

This is the same proven process I use on adults who ask me how to make money. It doesn't matter what you are selling; the process works every time.

It's cool to teach my kids these things because no school will do that for them. Of course, it will be baby steps, and they must first tackle any false money beliefs they might have.

Then they'll learn how to define their dream customer and figure out something cool to sell them using a script that makes them reach for their wallet.

If you are starting out, this is the same process you have to follow. Also, you can teach your kids this formula.

Tune in!

Key Takeaways

- Adding some constraints into your life (01:41)

- Teaching my daughters how to sell (04:55

- Starting with the baby steps (07:43)

- Internet Launch Secrets for kids (08:51)

- Asset vs. liability (09:23)

- Tackling false money beliefs (11:52)

- The proven process of crafting any offer (13:23)

Additional Resources 

Interview me on your Show

Youtube Lead Machine 

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Download Season 1 episodes here

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Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Aug 16, 2022

This is what happened in Marley Jaxx's cancer journey over the last 7 months. When I was a young kid, it seemed like cancer was something usually for those beyond age 60.

Now it seems it's in our 30's. Go figure…

Us curiously minded, and "pesky" looky-loo's didn't take what we were told at face value. What we've learned has been astounding.

This episode is about the path Marley Jaxx has taken to tackle cancer outside of the doctor's office, and it worked. (due to the nature of this topic, this is our experience only and not advice)

Key Takeaways

- Marley’s cancer scare (00:53)

- Aggressive push from doctors to schedule surgery (07:52)

- Looking at other places (10:59)

- Making decisions based on data not FEAR (14:27)

- Legal does not mean safe (15:55)

- Cleaning your system through fasting (19:15)

- Nutrition and lifestyle changes (20:01)

- You have to be an advocate for your own health (22:17)

Additional Resources 

Chris Beat Cancer: A Comprehensive Plan for Healing Naturally by Chris Wark

Learn more about:

Youtube Lead Machine 

Capitalist Pig NFT 

Buy Your First NFT

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Download Season 1 episodes here

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Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

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