I was taught to build a business plan and borrow money to build it. Hopefully, the business you planned on paper made money.
It's so much better and safer to do the exact opposite. Build a product and sell it. Then build the business.
My point is that a sales funnel and a business are two completely different things. They are separate to build, and they accomplish different things.
A sales funnel core function is to generate revenues, whereas a business is all about systems.
One criterion for determining if you have a business is if you can step away from it for 3 months.
Would it still run?
You don't have a business if you do all the fulfillment, replying to emails, and all the customer support by yourself. You just have a funnel that is making money.
Tune in to hear me out….
Key Takeaways
- My full circle moment (00:47)
- A funnel is not a company (04:57)
- Do you have a business, or are you the business (09:27)
- Criteria for gauging the health of a business (11:13)
- How to build a business around a sales funnel (14:12)
- Can you take a hiatus from your business? (15:30)
Additional Resources
- Get your Capitalist Pig Swag Here
- Capitalist Pig Facebook Group
- Connect with me here
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Download Season 1 episodes here
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Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.