Here's another take on what Sales Funnels are actually meant to do. This episode should simplify everything part of your funnel.
This is one of my favorite sales concepts to talk about…. because once you understand it, you'll see a MASSIVE increase in the conversion of your funnels.
The biggest mistake I see people making in sales funnels is confusing leads and opt-ins. There's a significant difference between them.
Sales funnels are meant to CLOSE leads, not to market to leads.
Just because someone signs up for your stuff doesn't make them a lead. A lead is when someone shows intent to know more about your offer.
With this in mind, once a lead lands in your sales funnel, you should immediately go for the close. Your sales funnel should be smoke out any objections just like a door-to-door salesperson would do.
Tune in 🎧 to this episode to learn how to do this on your sales funnel to increase conversions.
Key Takeaways ⏲
- My door-to-door sales stories and lessons (00:50)
- The significant difference between LEADS and OPT-INS (07:15)
- The BIGGEST mistake people make in sales funneling (08:34)
- The GOLDEN question in sales (09:46)
- Smoking out objections in your sales funnel (13:06)
- How to increase pre-purchase intent pre page one (16:54)
- Buying questions are part of the buying process (21:49)
- Organic content doesn't have to be slower than paid ads (26:45)
Additional Resources
Learn more about Systemizing Lead Flow
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Download Season 1 episodes here
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Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.
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