Seems like most think of Terminator when they think "AI." It's not. The first time I put AI into the back of one of my funnels was 3 years ago.
Here's what I learned…
AI is an incredibly powerful tool, but it's not the boogie man.
It can't take over everything in your business; you've got to get all the basics dialed in first. Otherwise, it will be a distraction.
Think of AI as an accelerant for your sales process.
Under certain contexts and with very specific questions, coupled with clean data, there's nothing as powerful as AI. Companies using AI in this atmosphere are getting more sales with fewer resources.
It can show strong patterns that the naked eye or brain could never compute. That's the power of AI, and that's why I'm personally excited about it.
Take time to learn about it and what it can do, but remember, it's not the boogie man!
Key Takeaways
- The incredible power of AI in sales (03:27)
- Taking time to learn new tech (05:05)
- Using AI as a sales accelerant (06:50)
- Getting more sales with fewer resources (09:25)
- AI is good with specific questions (12:21)
- Clean up your data (13:53)
- No tech/tool will replace core business skills (17:36)
Additional Resources
- Connect with me here
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Download Season 1 episodes here
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Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.
What you say matters, of course, but so does HOW you say it, especially on a funnel page. The point of this episode is to show you simple ways to increase the effectiveness of what you're saying.
Whenever I design a funnel, I try to make the copy more consumable through the layout and the page's design.
The purpose of design is not to make a page look pretty but to make a SALE. The design's purpose is to make your copy more consumable. Design is all about HOW you are saying it.
Copy is the expression of marketing, and if people do not read it, they will not buy. The design matters a lot, especially in this era of skimming through content.
That's the real science and art that a true funnel builder brings to the table.
Let's dive in…
Key Takeaways
- Funnel design concepts (00:48)
- How to make your funnel copy more consumable (03:33)
- Design is not being pretty; it's about sales (06:55)
- One call to action per funnel (12:34)
- Make your page more skimmable (15:31)
Additional Resources
- Connect with me here
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Download Season 1 episodes here
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Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.
I was taught to build a business plan and borrow money to build it. Hopefully, the business you planned on paper made money.
It's so much better and safer to do the exact opposite. Build a product and sell it. Then build the business.
My point is that a sales funnel and a business are two completely different things. They are separate to build, and they accomplish different things.
A sales funnel core function is to generate revenues, whereas a business is all about systems.
One criterion for determining if you have a business is if you can step away from it for 3 months.
Would it still run?
You don't have a business if you do all the fulfillment, replying to emails, and all the customer support by yourself. You just have a funnel that is making money.
Tune in to hear me out….
Key Takeaways
- My full circle moment (00:47)
- A funnel is not a company (04:57)
- Do you have a business, or are you the business (09:27)
- Criteria for gauging the health of a business (11:13)
- How to build a business around a sales funnel (14:12)
- Can you take a hiatus from your business? (15:30)
Additional Resources
- Get your Capitalist Pig Swag Here
- Capitalist Pig Facebook Group
- Connect with me here
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Download Season 1 episodes here
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Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.
Beyond basic funnel structure and offer tweaks, the MOST common mistake I see in funnels is copy. Many people just "title" their funnel instead of "hook" their funnel.
This is a pattern I've noticed in funnel land and within broader business.
Keep in mind that when you name things, offers, pages, funnels, etc., you are not trying to label them. You are trying to get your customers to get interested, excited, and read more.
That's the difference between a title and a hook.
A hook has an emotional charge behind it which makes them want more, and that's where they click and consume your sales message.
In this episode, I explain the difference and my simple formula to make sure I'm not titling anything (yuck)...
Key Takeaways
- Is your messaging affecting your traffic (05:09)
- Hook vs. Title (06:34)
- Hooks make consumers interested in your message (08:41)
- How to create a hook (10:16)
- An example of writing a great hook (13:46)
- Sales copy bridges the hook and your offer (16:42)
Additional Resources
- Get your Capitalist Pig Swag Here
- Capitalist Pig Facebook Group
- Connect with me here
---
Download Season 1 episodes here
--
Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.
There are really 5 different sequences involved in (almost) every funnel. These are CRITICAL to the conversion rate in things free or paid.
These are the sequences that I think through any time I plan and build a funnel because, more often than not, you are not likely to have a problem with leads. Most people just don't know what to do with them.
In our business, we noticed that we have no problem sending leads to someone's funnel, but we have to teach people how to deal with these leads to get a sale and a long-term relationship with the buyer.
This is my purpose with this episode.
These sequences will not only increase sales, but they actually tee up long-term relationships. They ascend your customers up the value ladder to your other offers.
Let's dive in!
Key Takeaways
Additional Resources
- Get your Capitalist Pig Swag Here
- Capitalist Pig Facebook Group
- Connect with me here
---
Download Season 1 episodes here
--
Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.